Creating You & Co.: Learn To Think Like The CEO Of Your Own Career

by William Bridges

”Stop looking for the right job,” career couselors now tell us. ”Start thinking of yourself as the head of a small business called 'You & Co.,' and view employers as potential customers. That's the key to a successful career.” That all very well, but how? No one is better at explaining the new world of work better than William Bridges, inventor of the term ”You & Co.” In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure. Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This ”D.A.T.A.” is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your ”product” and spotting your ”market.” By the end of this book, you'll think about your work in a new way—you'll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work you're best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.

Genres: Leadership, Nonfiction, Business

208 pages, Paperback

First published August 1, 1997

About the author

William Bridges is an internationally known speaker, author, and consultant who advises individuals and organizations in how to deal productively with change.

Educated originally in the humanities at Harvard, Columbia, and Brown Universities, he was (until his own career change in 1974) a professor of American Literature at Mills College, Oakland, CA. He is a past president of the Association for Humanistic Psychology. The Wall Street Journal listed him as one of the top ten independent executive development presenters in America.

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Reviews

[Lori Grant · Rating 3 out of 5]

An optional-read book on how to have passion in work.