Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition

by Lisa Earle McLeod, Elizabeth Lotardo (Contributor)

Since Selling with Noble Purpose was originally released in 2012, McLeod has spoken to thousands of salespeople and worked with over 100 companies. The firms who have operationalized Selling with Noble Purpose have grown revenue, improved retention, and beaten formidable competitors to win their markets. The second edition of Selling with Noble Purpose is their story. It draws from the latest data, case studies, and psychological research to prove that Selling with Noble Purpose drives companies' revenue, makes employees happier, and explores how the business imperative of "purpose" has changed and transformed companies over the past eight years.

1 pages, Audio CD

Published March 1, 2021

About the author

Lisa Earle McLeod is a nationally syndicated newspaper columnist, business consultant and inspirational thought-leader. Her newest book is The Triangle of Truth: The Secret to Resolving Conflicts Large and Small (Penguin). She conducts workshops and seminars worldwide and is a sought-after keynote speaker. A repeat guest on Good Morning America, Lisa lectures internationally and lives in Atlanta. Sign-up for her free weekly newsletter at www.TriangleofTruth.com."

Reviews

[Misael Ramos · Rating 4 out of 5]

I was given a copy of Selling with a Noble Purpose after a regional sales conference. A total game-changer for my mindset. The central idea - that salespeople who focus on serving a higher purpose (beyond just making a sale) are more successful and fulfilled - really resonated. McLeod shares real-life examples & practical tips on how to connect with customers on a deeper level and sell with integrity. What I loved most about this book is that it's not just about sales tactics, but about becoming a better version of yourself. If you're in sales or just looking to improve your relationships this book is a must.