Negotiating is easy, when you know how: How much is not using the right negotiation skills costing you?

by Alejandro Hernández

In 2011 Alejandro wrote his first negotiation book. It became the bestselling negotiation book in Spain. It is currently in its 15th edition. Alejandro has decided to update the book and translate it into English.He has observed that many negotiators repeat certain natural behaviors when negotiating that are not effective. Behaving naturally by merely reacting instinctively to the other´s moves is not enough. Experienced negotiators behave in a conscious way to increase their effectiveness. Negotiating is easy when you know how answers sixty-seven specific questions through a conversation with one of the readers of the book. Alejandro offers concrete answers to a real problem that the reader has with a difficult tenant.This indispensable book gives you an easy-to-use five-step planning tool and a five-phase negotiation process. You will find answers to questions like proposes first?Where should I open?How can we make an effective proposal?What is the most effective way of responding to a proposal?How to receive a proposal?How to handle an aggressive negotiator?How do I protect my price?How to build a proposal?How to manage concessions?It doesn’t matter if you have to negotiate an international treaty or a small deal with your neighbor because the skills are the same. After reading the book you will not have to guess your next move to push the negotiation forward. You will be conscious of what you are doing and where you are at in each phase of the negotiation process. If you want to find some insights into your negotiation skills, you can take our quiz at the beginning of the book.As an international speaker and seminar leader, Alejandro speaks to corporate audiences on the subjects of negotiation and sales throughout the Europe, the USA, China, India, the Middle East, and Latin America. His high-energy keynotes and fresh content make Alejandro ideal for your next conference. Alejandro holds a degree in Law. He is an entrepreneur, owner of several companies. He started his 23-year corporate career in companies such as TEXACO CHEVRON and BANG & OLUFSEN as a top executive in Europe. Alejandro has written seven books, including the best selling negotiation book “Negociar es fácil, si sabe cómo” and “Negociación para Dummies”, “Vender es fácil, si sabe cómo”, “El pequeño libro de la negociación”, and “Cómo liderar hoy con 4 conversaciones”.Alex and Silvia, thank you so much for helping me translate the eBook into English.

137 pages, Kindle Edition

Published October 8, 2021