[EPE Principle] Enter, Perform, Exit: Understanding The Opportunity Cycle

by Azeez Amida

Only a tree grows on one spot. You are not a tree. You are human. You were designed to move. From one stage to the other. One phase to another. From time, humans have gone through various stages. Making exploits and reaching new heights. All driven by an opportunity. Opportunity to fill a need.

Amida delves into the lifecycle of opportunities to take the reader on a journey of how they can maximize whatever opportunity they find themselves. Through the EPE principle, he establishes a leading and provoking thought line that sets a new path for how opportunities are perceived. The principles showcase how humans must continuously refresh, recycle, and leverage their ‘opportunity web’ to generate extraordinary growth.

EPE means Enter, Perform, Exit and it is the cycle that dictates how all opportunities work. Master the EPE principle and you will be liberated from stagnation in any opportunity you find yourself.

324 pages, Paperback

Published September 12, 2022

About the author

Azeez Amida "The Growthpreneur" is a Nigerian business executive working globally to support career professionals, entrepreneurs, and corporates with cutting-edge growth strategies.

He is currently the CEO of Pan-African Towers Limited, Nigeria’s third-largest Tower Infrastructure Provider. Before that, he was the CEO of IHS Rwanda, one of Rwanda’s largest companies. He led the company to become the fastest-growing operations in 13 markets.

As an under-40 CEO, Amida has over two decades of professional experience cutting across four countries and 12 industries.