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How to Negotiate Effectively

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Negotiation - the act or process of bargaining to reach a mutually acceptable agreement or objective - remains a fundamental aspect of all levels of business. Mastering effective negotiation is an essential skill as it is about getting the best deal available. This practical manual provides tips, tools and techniques for getting it right. David Oliver explores and advises on every aspect of the negotiation process, from tactics and counter measures to handling deadlock and making concessions.

128 pages, Paperback

First published December 1, 2002

12 people are currently reading
55 people want to read

About the author

David Oliver

48 books

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5 stars
6 (12%)
4 stars
21 (43%)
3 stars
14 (29%)
2 stars
6 (12%)
1 star
1 (2%)
Displaying 1 - 4 of 4 reviews
Profile Image for Jo.
271 reviews
November 28, 2019
Picked this up on a whim since I needed to use to some Audible credits. A lot of it fits well with other, unrelated, training courses I've been on, and also fits the same model: things which sound obvious when you say them but clearly they still need to be said.

I did have a laugh at the forced attempt to demonstrate people's different sensory languages through how they'd mention the weather.
Profile Image for Stein.
Author 2 books
July 14, 2013
In general the book offers good advice on how to improve general negotiation skills. The author provides a number of real life examples that some readers might find useful. However, the content is generally oriented to "western" culture negotiations and some of the advice could not apply to different cultures such as oriental or latin american (hence the 3 stars). I would like to see an updated version where this cultural differences are taken into account
Profile Image for dsimard.
10 reviews
September 5, 2011
I read it for the second time. If you are in business, you just have to read this book.
Displaying 1 - 4 of 4 reviews

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