Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS

by Marcos Rivera

Shift Pricing from Guesswork to Framework
There are many struggles in the SaaS world, but the biggest one is arguably the most important pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail.

Getting pricing right can be the difference between just getting by and high growth. But don’t get it twisted, this is not another book about pricing theory. After years of teaching B2B hi-tech companies how to capture value and win new clients with the right pricing model, I’ve distilled my knowledge into a step-by-step playlist in this book. What I found out is that pricing, like great music, is all about finding what works for you. I wrote Street Pricing to help

Lay the groundwork for value-based pricingLearn the right (and the wrong) way to monetizeUnderstand why most pricing efforts failMaster the art of packagingGet better at pricing over timePaired with interviews with experienced SaaS veterans and visualized through the music that moved a generation, the lessons, strategies, and framework in these pages will have you seeing recurring revenue, gain customers that rave about you, and net retention that’s unparalleled even in a crowded market. It’s the only pricing playlist you’ll ever need.

354 pages, Kindle Edition

Published August 16, 2022

Reviews

[Sarah Siggelakis · Rating 4 out of 5]

This book was hard for me to read. It was incredibly well written and lots of fun but I am not sure I realized how little I knew about pricing until I tried to read this. I might have had an easier time reading a book in a second language - that's how it felt.

I paused partway through this book and had a fantastic conversation with some of my mentors at Billtrust and I talked to our very own pricing expert and felt a lot more grounded after that and really enjoyed finishing this book.

I loved the rap song references - it helps ground where in the book I found what idea. The book is full of great examples and tables to reference. I highlighted a lot of the content and plan to refer back often.

I'd highly recommend this one for anyone in the software industry even if pricing isn't part of your day to day job.

[Sunil Rajasekar · Rating 5 out of 5]

A must read for anyone in software! Provides a clear framework, methodology and tips on how to think about pricing for your product. It takes a function that most companies/folks don’t have clarity on and makes it very easy to understand and create. The writing is also very engaging and easy to follow. Two thumbs way up!