Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems

by Michael Lewrick

Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success. Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox . If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.

Genres: Business, Design, Nonfiction

Kindle Edition

Published August 5, 2022

Reviews

[Tom Winstanley · Rating 4 out of 5]

A pretty recent edition to the "landscape-shaped" design and innovation Must-Reads, made popular by Osterwalder and co.. "Design Thinking for Business Growth" caught my attention because of the specific subtitle on business ecosystems; given my day job, working with our clients and partners across multiple industries and work on the "B2B2X" business model over the last few years in particular, I was interested to see how design professionals are adapting their toolkit to better reflect the complexity of these multi-party dynamics.

Coming from the authors of the The Design Thinking Playbook and The Design Thinking Toolbox, this book is well researched and packed full of practical advice and tools. It builds on the now well-trodden lifecycle of design thinking ideation, lean startup MVP and scaling via "agile product development" and outlines a ton of thoughts on each stage and much of the content on these topics is a solid synthesis of the previous toolkits.

This book is, to my mind, best when it digs into:
- The role of design in identifying and creating new business models
- The roles of different players in creating a "MVE" (somewhat predictably and reassuringly, the "minimum viable ecosystem")

On this second topic in particular, there are lots of builds on the standard tools for business models, hypotheses for testing at each stage of development and value proposition thinking when multiple parties are involved.

Most of the examples from the classic hyperscale and/or high tech ecosystems are familiar, but nicely deconstructed with some interesting takeouts on each one.

I have to admit I finished the book feeling that some of the tools were constructed rather than truly tried-and-tested, but the myriad templates for download and the heuristics and checklists are welcome additions to the likes of "Understanding, harnessing and developing organisational ecosystems" (review here: https://medium.com/just-another-blog-...).

A solid 4 out of 5.

[Syne Wong · Rating 4 out of 5]

The idea of business ecosystems is not very tangible and applicable for everyone or every business. Personally didn’t find that part useful for my current job. However, appreciate the whole strategic thinking - design thinking processes since I find it a great value-added to my career. To be exact it could be 3.5 because the parts I found useful were not majority if the book.

[Indah Threez Lestari · Rating 3 out of 5]

196 - 2023

[Namrata Datta · Rating 5 out of 5]

I loved the book for Product thinkers and scaling business models
3 lessons i learnt
Problem solving at scale
Scalable process, IT , data analytics
Embedding MVE in the eco system strategy

[Manouane Beauchamp · Rating 1 out of 5]

J'aime beaucoup cette collection de livres, car ils sont simples à utiliser, proposent des outils faciles à utiliser et permettent d'élaborer une réflexion.
Dans le cas de ce livre, quelle horreur! Beaucoup trop de textes en comparaison des autres livres de cette collection, modèles hypercomplexe ... Je vouais en apprendre plus sur les écosystèmes d'entreprise, force est d'admettre que je vais devoir trouver un autre livre pour en comprendre les tenants et aboutissants.
En un seul mot : logorrhée!