High Visibility: Transforming Your Personal and Professional Brand

by Irving Rein

The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! " High Visibility brilliantly captures the how, why, and what of the celebrity-building process."
--Al Reis, bestselling author of Positioning and Marketing Warfare " High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology."
--Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

Genres: Self Help, Business, Nonfiction

240 pages, Hardcover

First published December 15, 2005

Reviews

[Hannah · Rating 2 out of 5]

Helpful concepts clearly explained with many examples, but a lot of the material is intuitive / could have been covered in far fewer words.

[Bogdan Micu · Rating 4 out of 5]

enlightening, inspirational, and at the same time a little scary

[Lori Grant · Rating 5 out of 5]

A must-read book on personal branding as you manage your career.

[Miranda Hale · Rating 2 out of 5]

This book has a lot of good information but also a lot of unnecessary words and examples. Could've been at least 100 pages shorter.