Through the Grapevine: The Business of Wine in America

by Jay Stuller, Glen Martin

This book is not so much about a product as it is about an industry. The subtitle is accurate; this is a fairly thorough examination of the production, marketing, and financial aspects of the wine business in the United States. A bit of history is included, as are the authors' somewhat pessimistic projections for the industry's future. This potentially dry subject is enlivened by an engaging, if occasionally overwritten, prose style. The information is presented in an anecdotal rather than highly technical fashion. This is the first popular work to discuss the wine industry as a business; those interested in wine should enjoy it. It may also be appropriate for business collections.

Genres: Wine

351 pages, Hardcover

First published January 1, 1989

Reviews

[Mike · Rating 3 out of 5]

This is a re-read.Not about wine makers,more about the business in America.It may sound boring but it's not.How owners and executive's business decisions shaped the industry.Stories of how just like any industry,media is manipulated,how certain people have created or destroyed businesses.Get a bottle of wine and check it out.