Soon: Brands of Tomorrow

by Lewis Blackwell

Soon reveals the inner workings of leading advertisers and creative thinkers from around the globe when asked to create advertising for brands that will answer the needs of society in the future. Each project is meant to provoke, stimulate and inform with narratives, images and objects developed around issues like a synthetic drug that provides the benefits of eight hours of sleep in sixty minutes. Or "solid state" wired clothing that plays music, links to the web, and projects messaging onto sunglasses. It's a fascinating study, an exciting challenge and compelling read--just what the brave new world needs.

Genres: Design

160 pages, Hardcover

First published January 1, 2002

About the author

Lewis Blackwell has worked as a leading author, editor, and creative director in photography, winning international recognition for his talks, exhibitions, and books. Blackwell is the author of the bestselling The Life & Love of Trees, The Life & Love of Cats, The Life & Love of Dogs, and Rainforest.