What Is Typography?

by David Jury

Following the huge success of the Essential Design Handbooks series, What is Typography? is the ultimate compact guide to the discipline that lies at the epicenter of design and communication. This unparalleled handbook explores the formal structures and acceptable variations of type as fundamental disseminators of information. It also uncovers the various ways in which typographers, as well as linguists, psychologists, philosophers, and information designers, have applied studies in this area. What is Typography? breaks down the anatomy of typography to explore tools and processes, methods of organizing the mechanics of type, and the various means of arranging and displaying type. It also looks at how different media, and consequent reproduction processes, underpin every aspect of typographic design. Beyond academic analysis of the subject, What is Typography? celebrates work from the vanguard of typographic design, showcasing an impressive, eclectic portfolio from the world's foremost practitioners. This book is a key resource for student designers as well as professionals in the field.

Genres: Design

256 pages, Hardcover

First published January 1, 2006

Reviews

[Indah Threez Lestari · Rating 4 out of 5]

206 - 2019

[Frankie · Rating 3 out of 5]

I never had the opportunity to learn much on typography, aside from a copy-writing class I took in the midst of my classes as an English major. Now that I'm designing for print, this is very helpful. I got this because I wanted to switch copy, in the publications I regularly lay out, from justified to ranged left. I discovered sound reasons for either method, as well as the background and technique behind hyphenation, kerning/tracking, leading, margin, etc.

This is definitely a good start for amateur designers like myself. It taught me a lot that was omitted from my web courses and program manuals.