Does your product business feel unpredictable, slightly terrifying, and hungry for money? If so, you’re not alone. Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow. Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line. In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.
If you are into product business, specifically a beginner or a small business owner, this book has life changing potential.
Simply put, it is a manual on how to gain control of your stock and have a great view and understanding of your numbers when it comes to your product and sales.
This book covers a lot of details that are very important to understand where you are and what you have to improve. It teaches you how to understand your stocks, your margins, and truly, how to handle all the in betweens. I say it's a manual because for every step it features 3 case studies with business owners being in 3 different stages of handling their product business, featuring a walk in shop owner, and e-commerce owner and also talking at times on how to handle a whole sale business.
Information is explained really well, no judgment what so ever, and there are so many resources and exercises you can do to achieve the promised clarity. Not to mention the author has a tool kit you can download, and at the end of the book there is a suggestion for a bare minimum you can do to have an overview of the situation.
For me this has been a true gift, I have been searching for so long for this kind of information, and in such an encompassing way. I wouldn't call it yet life changing for I haven't done all the exercises yet, but the level of knowledge it offers and the richness of information make this book a top shelf for me. I will recommend this to any small business owner who handles stock, it is that important.
I received a copy of this in order to offer my personal view on it.