Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

by Cindy McGovern

Learn how to create, live, and sell your own personal brand—even if you hate sales!—with step-by-step help from the First Lady of Sales

No matter what your role or title is at work, selling is an important part of what you do—whether you're selling a product, an idea, or a new way of doing things. But, before you can sell any of those things you have to sell yourself. Creating your own personal brand—and promoting it in all you do—is essential to achieving your professional goals and getting ahead in life.

In Sell Yourself, renowned sales and leadership expert and Wall Street Journal best-selling author Dr. Cindy McGovern guides you through the process of intentionally creating, living, and selling your own personal brand.

Even those who don't view themselves as being "in sales" will quickly agree that everyone has a personal brand—whether they know it or not. Throughout this book, Dr. Cindy reveals the secrets to selling yourself—your vision and ideas—in a way that's thoughtful, active and deliberate. You'll learn about how to apply the most effective selling strategies to your personal brand, and how these strategies can help you create and live a personal brand that will be easy to sell.

Full of time-tested strategies and real-world anecdotes to help you visualize how to put these powerful ideas into practice, Sell Yourself goes far beyond showing you why it's so important to create your personal brand. It helps you embrace the notion that that everyone sells, and anyone can sell better; especially when the idea you're selling is you. And once you believe in you, the rest of the world will, too.

Genres: Business

270 pages, Kindle Edition

Published September 27, 2022

Reviews

[Katie · Rating 5 out of 5]

1. Dr Cindy is VERY experienced in her field. She's a clear communicator, and understands people as individuals and groups at a very deep level.
2. She takes language and research about personal image, reputation, integrity, personal strengths, and ambition- and turns them into applicable business tools. (Tools that REALLY DO apply to any job or personal goal. Not just sales.)
3. Dr. Cindy is effervescent and enthusiastic, and it SHOWS in her audiobook. I'm so glad she took the time to record it herself. No one could do this content the justice that she can. The whole thing reads like a conversation, or a performance- not a reading.
4. Have a notebook ready, because you're going to be taking notes, doing a lot of reflecting, and planning throughout this book.
5. I would recommend this to everyone that has personal goals of any kind, regardless of their roles or business ambition. It'll help with social awareness, mindfulness, self improvement, goal setting, being realistic with yourself, and living with integrity, and so much more.

Thanks Dr. Cindy McGovern!

[David Shriner-Cahn · Rating 5 out of 5]

When you provide value, you should be paid what you’re worth.

In Sell Yourself, Dr. Cindy McGovern explains why your personal brand is the power behind getting paid what you’re worth.

Dr. Cindy McGovern shares a clear process to build the right brand. And she teaches you how to sell it.

Each of us is complex and unique. That is our strength.

Reading Sell Yourself has taught me the importance of creating your brand, living your brand and selling your brand.

Whether you are an entrepreneur or an employee, you will learn how to position yourself to achieve the success you want.

[Laura · Rating 5 out of 5]

Great read and roadmap for your personal brand development, however Chapter 5 was particularly relative, as it addresses living a company's brand that you are employed by. As an employee of a company, you are automatically a brand ambassador for your employer, even though it may not be a part of your job description. I think so many forget this. The author does an excellent job of coaching employees to create their own personal brand that reflects well on the organization.

[Zac Atwood · Rating 3 out of 5]

Copies of the book were handed out in my office. Despite not being in a sales specific role, I found the message helpful to anyone looking to project a particular persona or image in their personal and professional life. I found that I already did many of the things mentioned well. My only problem with the book was that I found it to be incredibly repetitive. This book could be covered in a 1-2 hour lecture or webinar.

[Avid Reader · Rating 5 out of 5]

Dr. Cindy is my idol. Her previous bestseller was groundbreaking, and Sell Yourself is definitely on par. She has an amazing ability to translate her voice in an extremely impactful, motivational, and educational way. I especially loved the exercises to help drive home the techniques outlined in the book.

[Tonia O'Neill · Rating 5 out of 5]

"Sell Yourself" by Dr. Cindy McGovern is a game-changer, earning a well-deserved 5 stars. This book transcends the typical sales genre, offering a practical guide for anyone who wants to build a powerful personal brand. Dr. McGovern, a renowned expert, equips readers with actionable steps to craft an authentic message and effectively "sell" themselves, their ideas, and their vision.

[Vinki Oberoi · Rating 5 out of 5]

This book is a must ready for anyone looking to amplify their personal brand. Not only that gives you the tools to own that band and use it to sell yourself exactly how you want. I am personally not looking to start a business or anything but found this book very helpful for my professional goals.

[Paiman Chen · Rating 3 out of 5]

Don't let your brand sell your talents short. Speak up about things you want; nobody can read your mind.

Sometimes, you might say negative things without even realizing it, because you're tired, or just happen to be in a bad mood that day. Take a rest day and stay out of the public eye.

[Morgan Hart · Rating 5 out of 5]

As someone who works in advertising and branding, I never thought about my own personal brand - until this book! This is a quick read with big results. Very organized with actionable steps and great examples on why personal branding is so important and how to get yours to reflect the real you.

[Taylor · Rating 3 out of 5]

A short read to be more conscious about building a personal brand, or even just how you present yourself. Most of the advice might seem obvious, but it's a nice checklist of things to consider.

[Reid Fishman · Rating 5 out of 5]

This is a must read for anyone who has to sell anything, internal or extrtnal.

[Corro'll (Kuh'rel) Driskell · Rating 5 out of 5]

It was a great read, promoted self-discovery, and made points for rebranding.