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Brand Love: Building Strong Consumer-Brand Connections
The best brands evoke the emotions of their customers by tapping into their hearts and minds.
Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.
Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times.
Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.
Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.
Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times.
Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.
232 pages, Hardcover
Published July 25, 2023
3 people are currently reading
13 people want to read
About the author
Lydia Michael
1 book1 followerLydia Michael is an entrepreneur, speaker, consultant, and author. She works with companies and organizations to develop inclusive brands and marketing strategies. Lydia is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. Her work has been recognized with several diversity and marketing-centered awards.
In her first book “Brand Love – Building Strong Consumer Brand Connections” published by Kogan Page in 2023, Lydia breaks down the process of building emotionally strong, long-lasting consumer-brand relationships that connect on a human level. Offering insight into the use of emotional and rational "Brand Love Drivers," she introduces "The Eight Brand Love Stages" model designed to inspire brand loyalty and advocacy, featuring exclusive interviews, multicultural case studies, and 100+ companies and brands such as Huda Beauty, LEGO, and Toyota in the book. It's available on Amazon and anywhere you can find books.
Lydia also leads virtual and in-person workshops. She speaks to audiences about topics such as multicultural marketing, brand love, personal branding, and entrepreneurship.
For more about Lydia, visit www.blendedcollective.com and www.lydiamichael.com, or connect with her on social media.
In her first book “Brand Love – Building Strong Consumer Brand Connections” published by Kogan Page in 2023, Lydia breaks down the process of building emotionally strong, long-lasting consumer-brand relationships that connect on a human level. Offering insight into the use of emotional and rational "Brand Love Drivers," she introduces "The Eight Brand Love Stages" model designed to inspire brand loyalty and advocacy, featuring exclusive interviews, multicultural case studies, and 100+ companies and brands such as Huda Beauty, LEGO, and Toyota in the book. It's available on Amazon and anywhere you can find books.
Lydia also leads virtual and in-person workshops. She speaks to audiences about topics such as multicultural marketing, brand love, personal branding, and entrepreneurship.
For more about Lydia, visit www.blendedcollective.com and www.lydiamichael.com, or connect with her on social media.
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Displaying 1 - 9 of 9 reviews
July 24, 2023
BRAND LOVE by Lydia Michael has its moments. While the concept of brand love in marketing is not new, Michael makes fresh points, shares unique perspectives, further develops the idea of long-term, ongoing relationships with customers rather than grabbing at transactions. As a marketer, I learned little that was new, stumbled through important-sounding sentences without substance, and felt like I'd read something that might have been revolutionary years ago. I received a copy of this book and these thoughts are my own, unbiased opinions.
October 6, 2023
"Brand Love - Building Strong Consumer Brand Connections" by the author provides a comprehensive and insightful exploration of the fascinating world of branding and its profound impact on consumer behavior. This book delves into the core concept that consumers often make decisions driven by emotions and then rationalize them with logic, offering valuable real-world examples to illustrate this phenomenon.
One of the most compelling aspects of this book is its relevance in the age of AI and technology integration. The author adeptly addresses how brands can maintain and enhance their emotional connections with consumers in an increasingly automated world. The strategies recommended for brands to stay 'human' in this tech-driven era are both practical and thought-provoking.
The book introduces the concept of "brand love" and goes on to explain the eight stages of this emotional journey. The author demonstrates how understanding emotional triggers behind consumer decisions can help brands tailor their marketing and messaging more effectively, making it a must-read for marketers and business leaders.
In a data-driven world where AI plays a significant role in personalizing marketing efforts, the book explores the delicate balance between data-driven personalization and maintaining the human touch in customer interactions. It offers valuable insights into achieving this balance successfully.
The book further highlights success stories of brands that have transitioned from purely transactional relationships to building deep emotional connections with their customers. The strategies employed by these brands serve as inspiring examples for others seeking a similar transformation.
"Brand Love" also delves into the art of storytelling in branding and explains how brands can craft compelling narratives that resonate emotionally with consumers. It breaks down the key elements of a compelling brand story, offering practical guidance for brand managers.
Addressing the crucial component of consumer trust in brand-consumer relationships, the book provides insights on how brands can build and maintain trust, especially in an era where data privacy and transparency are paramount concerns for consumers.
The importance of customer feedback and engagement in the development and maintenance of brand love is another vital topic covered in the book. It offers practical strategies for brands to incorporate feedback effectively into their strategies to improve their emotional connection with customers.
Lastly, the book takes a forward-looking approach by discussing the future of brand-consumer relationships in an ever-evolving technological landscape. It offers valuable insights into how brands can stay ahead of the curve and continue to foster emotional connections with consumers.
In conclusion, "Brand Love - Building Strong Consumer Brand Connections" is a must-read for anyone interested in marketing, branding, and consumer behavior. It's an exceptionally well-researched and practical guide that provides valuable insights and strategies for brands to create lasting emotional connections with their customers in today's dynamic business environment. Highly recommended!
One of the most compelling aspects of this book is its relevance in the age of AI and technology integration. The author adeptly addresses how brands can maintain and enhance their emotional connections with consumers in an increasingly automated world. The strategies recommended for brands to stay 'human' in this tech-driven era are both practical and thought-provoking.
The book introduces the concept of "brand love" and goes on to explain the eight stages of this emotional journey. The author demonstrates how understanding emotional triggers behind consumer decisions can help brands tailor their marketing and messaging more effectively, making it a must-read for marketers and business leaders.
In a data-driven world where AI plays a significant role in personalizing marketing efforts, the book explores the delicate balance between data-driven personalization and maintaining the human touch in customer interactions. It offers valuable insights into achieving this balance successfully.
The book further highlights success stories of brands that have transitioned from purely transactional relationships to building deep emotional connections with their customers. The strategies employed by these brands serve as inspiring examples for others seeking a similar transformation.
"Brand Love" also delves into the art of storytelling in branding and explains how brands can craft compelling narratives that resonate emotionally with consumers. It breaks down the key elements of a compelling brand story, offering practical guidance for brand managers.
Addressing the crucial component of consumer trust in brand-consumer relationships, the book provides insights on how brands can build and maintain trust, especially in an era where data privacy and transparency are paramount concerns for consumers.
The importance of customer feedback and engagement in the development and maintenance of brand love is another vital topic covered in the book. It offers practical strategies for brands to incorporate feedback effectively into their strategies to improve their emotional connection with customers.
Lastly, the book takes a forward-looking approach by discussing the future of brand-consumer relationships in an ever-evolving technological landscape. It offers valuable insights into how brands can stay ahead of the curve and continue to foster emotional connections with consumers.
In conclusion, "Brand Love - Building Strong Consumer Brand Connections" is a must-read for anyone interested in marketing, branding, and consumer behavior. It's an exceptionally well-researched and practical guide that provides valuable insights and strategies for brands to create lasting emotional connections with their customers in today's dynamic business environment. Highly recommended!
November 7, 2023
I recently purchased Brand Love, a marketing book that has truly exceeded my expectations. As the owner of a small business operating in a highly competitive field, I was on the lookout for a resource that would help me differentiate myself from my rivals and strengthen my marketing strategies. Brand Love turned out to be the answer I was searching for.
One of the things that immediately caught my attention was the book's excellent writing style, making it both engaging and easy to comprehend. The author's ability to distill complex marketing principles into relatable concepts was highly impressive. Through her clear and concise explanations, I was able to grasp the ideas and implement them effectively in my business.
What sets Brand Love apart from other marketing books I've encountered is its focus on the present. The author skillfully incorporates current situations and real-life case studies, making the content feel fresh and relevant. This is a different twist. It manages to strike the perfect balance between being informative and engaging .It kept me interested and locked into the book because these are the brands that I purchased and use on a daily. Different from the older marketing books that talk about older companies back in the day!
Moreover, the author's expertise and deep understanding of successful marketing campaigns shine throughout the book. The in-depth analysis of various case studies showcased her credibility and knowledge, making me trust her insights. It was refreshing to see real-world examples and learn from them, further substantiating the practical value of Brand Love and why I want my clients to have BL!
Overall, I wholeheartedly recommend Brand Love to anyone looking to revolutionize their marketing strategies. The book's contemporary perspectives, relatable examples, and the author's expertise make it a valuable resource for entrepreneurs, marketers, and small business owners alike. I’ve since purchased several more copies of this, and use it to hand out as gifts to anyone in my network making a transition in their career, or dealing with marketing or even recent graduate!
One of the things that immediately caught my attention was the book's excellent writing style, making it both engaging and easy to comprehend. The author's ability to distill complex marketing principles into relatable concepts was highly impressive. Through her clear and concise explanations, I was able to grasp the ideas and implement them effectively in my business.
What sets Brand Love apart from other marketing books I've encountered is its focus on the present. The author skillfully incorporates current situations and real-life case studies, making the content feel fresh and relevant. This is a different twist. It manages to strike the perfect balance between being informative and engaging .It kept me interested and locked into the book because these are the brands that I purchased and use on a daily. Different from the older marketing books that talk about older companies back in the day!
Moreover, the author's expertise and deep understanding of successful marketing campaigns shine throughout the book. The in-depth analysis of various case studies showcased her credibility and knowledge, making me trust her insights. It was refreshing to see real-world examples and learn from them, further substantiating the practical value of Brand Love and why I want my clients to have BL!
Overall, I wholeheartedly recommend Brand Love to anyone looking to revolutionize their marketing strategies. The book's contemporary perspectives, relatable examples, and the author's expertise make it a valuable resource for entrepreneurs, marketers, and small business owners alike. I’ve since purchased several more copies of this, and use it to hand out as gifts to anyone in my network making a transition in their career, or dealing with marketing or even recent graduate!
June 27, 2024
In “Brand Love,” Lydia Michael goes beyond the conventional marketing purchase funnel, which often feels restricted to mere transactions. She explores the profound and essential elements of “brand love,” including brand attachment, brand passion, and brand advocacy. Michael’s insights illuminate the path to fostering deeper, more meaningful connections with your audience.
Whether you’re launching a new brand, managing an established one, or cultivating your personal brand, “Brand Love” serves as an indispensable guide. It offers essential knowledge for anyone looking to transform their brand into something truly cherished.
Randall McAdory
TaaSMaster.com
Whether you’re launching a new brand, managing an established one, or cultivating your personal brand, “Brand Love” serves as an indispensable guide. It offers essential knowledge for anyone looking to transform their brand into something truly cherished.
Randall McAdory
TaaSMaster.com
November 15, 2023
"Brand Love" by Lydia Michael is a compelling and insightful read, providing valuable guidance for both small businesses and large corporations. Michael's expertise shines through, making the reader feel as if they're conversing with a seasoned branding professional. The book navigates the concept of brand love effectively, delving into its significance. It's a highly recommended read, and I've already suggested it to friends in and out of the industry!
August 28, 2024
A book more for small business owners who don't have a marketing background. It was a long read to not learn much. Also, quite Americanised and mostly about FMCG, with the exception of the author talking about her own business (a brand agency). Read as it was free with work but glad I didn't buy it!
November 16, 2023
We are more conscious and care about the story behind the brands these days. This book guides us how our behavior changed by showing a number of cases and the author’s personal experience around brands, even during/after the pandemic. If you are learning brand marketing, this is a must read book.
October 26, 2023
Grab a copy and learn great marketing tips. I love the scent and sonic branding examples.
November 2, 2023
Love everything about it!! Haven’t yet finished it, but I’ve already learned so much in just the first few chapters. Captivating, enlightening, and engaging!!
Displaying 1 - 9 of 9 reviews