In The Blood is the story of an unknown duo trying to infiltrate the military healthcare market with their revolutionary blood clotting product, Quikclot.
After years of stagnant methods of tourniquets and gauze used for stopping blood loss in war, military characters in the late 90s and early 2000s came to the forefront to try and deliver a modern solution for this age-old issue. Enter Frank Hursey who discovered the water absorption qualities of zeolite that could ultimately clot blood on the battlefield, saving thousands of lives. His business partner, Bart Gullong, joins him in 1999 and takes on the role of product salesman and subsequent punching bag for the US Army, who was also pushing their less effective but competitive product, HemCon.
The book highlights each of the key players, most of whom were/are military medics across the Army, Navy, and Marine Corps. Barber highlights the stanch bureaucracy and blind leadership from Army members, most notably John Holcomb, a former Army medic in one of the more disastrous military mishaps in Mogadishu. The arrogance of the Army is on full display as they push a statistically inferior product due to ego and collusion by a pharmaceutical company behind the scenes. As outlined in the book, “[Deaths by HemCon and other inferior Army products like FactorSeven] were outcomes of the highly dangerous, potentially fatal collision of the arrogance, massive budgets, and unchecked power structure of army medicine; the extreme profitability of pharmaceutical companies; and the lack of regulation of off-label use of medication. The vast amounts of money involved - too much of it and too much lust for it - is the one thing that connects all three of these factors.”
Ultimately, the book serves as a background into the greed of American medicine and military exploits while sharing the backstories of many very similar players in the same game. I’m glad that Frank Hursey, a man who doesn’t seek the spotlight, gets the recognition he deserves for this life-saving innovation alongside Bart Gullong who, upon reading this book, can hopefully feel vindicated from the litany of skeletons in his closet.