‘Innovation is first of all about mindset’ – Achieving success in business today!
The five authors and sixty contributors of this book provide some of the most exhilarating moments honoring the new ‘Now ‘in business – information and instruction that serve as key guides to developing business in today’s digital world. As they state in the opening page, ‘Never before has there been so much change. The only way to move into a future worth living in is to innovate and transform our societies, our organizations, our departments and teams, and, last but not least, ourselves…We need new ways of doing. And this book, uniquely shows us how.’
In an easily accessible format, rich in illustrations, tools, and business canvases, the authors provide guidance for success – the model being UNITE (Understanding and Navigating and Transformation in Enterprises). The sections include understanding context, laying the foundation for innovation, utilizing UNITE, unlocking culture, business models, focus on customer value, and the important Digital Leadership AG- provided throughout the book. For dealing with and meeting the challenges of today’s business world, this book is exceptionally important. Highly Recommended.