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Become an Analytic Translator: Make Sense of Data in Business. Make Allies of Analysts and Business Leaders.
Every day, companies waste millions of dollars and work hours answering the wrong analytic questions and delivering unusable results. Most analytic projects never produce business value—not because companies lack data, tools, or analytic talent, but because analysts and business teams don't speak the same language. Stuck in their own expertise, the two teams fail to define, explain, or deliver what the other needs, leaving everyone frustrated and resentful.
Imagine, instead, if business leaders fully grasped the extraordinary potential hidden in their data. Imagine if data analysts continuously anticipated, and adjusted to, the ever-changing priorities facing their business colleagues. Imagine these teams collaborating proactively, appreciating each other’s contributions. In most organizations, we can only imagine these things because there is a huge chasm between what is possible and what actually happens.
What’s missing is an Analytic Translator, a new kind of professional who bridges the gap between the promise of Big Data and the reality of defining and meeting essential business needs. Using a combination of structured discovery, effective communication, and clear sense-making, trained Analytic Translators identify the right questions, cultivate teamwork, and help deliver critical business intelligence on the first try.
If you are the sort of person who helps make analytics understandable.... Become an Analytic Translator.
Imagine, instead, if business leaders fully grasped the extraordinary potential hidden in their data. Imagine if data analysts continuously anticipated, and adjusted to, the ever-changing priorities facing their business colleagues. Imagine these teams collaborating proactively, appreciating each other’s contributions. In most organizations, we can only imagine these things because there is a huge chasm between what is possible and what actually happens.
What’s missing is an Analytic Translator, a new kind of professional who bridges the gap between the promise of Big Data and the reality of defining and meeting essential business needs. Using a combination of structured discovery, effective communication, and clear sense-making, trained Analytic Translators identify the right questions, cultivate teamwork, and help deliver critical business intelligence on the first try.
If you are the sort of person who helps make analytics understandable.... Become an Analytic Translator.
289 pages, Kindle Edition
Published January 5, 2022
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