Fantastic, fantastic, fantastic. Branding on steroids!! A magnificent one-sitting read. If you want to get away from he noise and busyness of life, this little book is just what the doctor ordered. A great story about intentionally building a legacy with a team that understands the vision, their roles and most importantly, a team that has a stake in the success of the vision.
EXTREME props to gilroy -- out of all writers for this collection, I feel she has done brands the most justice. Firstly, an equal focus on the beginnings to current day of the fashion house. Secondly, actually talking about the 'chav' aspect of high end fashion houses that gucci and other's covered in this collection ignored completely. Thirdly, for calling miss Kim kardashian an influencer and not a celebrity (god bless you darla-jane Gilroy!). Oh and unlike the last couple of books, no spelling errors either! I loved this and genuinely learnt stuff about Burberry, such as their sustainability commitment.
So good! I feel like I gained more perspective on the fashion industry, not just Burberry itself as a brand. But it was really cool to see the evolution of the trenchcoat over the last hundred or so years and to see all the other accessories and innovations that Burberry has come up with in the last couple decades even.
Trench coat, it also just started with a product. Excellence of craftsmanship, innovation of material and keeping consumer at the heart. 😀 Fundamentals that very few have the patience today to build on.