Serialize: Family Faces and Variety in Graphic Design

by Robert Klanten (Editor)

Creating a range of designs with a recognisable and continual element is a standard requirement well observed by many designers. Serial design can be seen everywhere from magazine covers to posters, letterheads, brochures and CDs to advertising – all media that need to have a distinctive look, yet have a fresh appeal. This book examines how designers approach this key discipline and looks at the applications and solutions they use. Serialize highlights five variables and their permutations including Colour, Typography, Images, Composition and Realisation Techniques

205 pages, Hardcover

First published September 30, 2006

About the author

Robert Klanten has been a key figure in the global creative industry for more than a quarter of a century, helping to reimagine the way we approach publishing. He has driven over 800 publications and commercial projects.
Robert is the CEO of gestalten, the company he founded in 1995. Under his leadership, gestalten has established itself as a pillar in the field of contemporary visual culture, design and architecture, by immersing its readers in creative landscapes, cultures, people and art. gestalten regularly collaborates with the biggest names in the creative world and is known and loved by millions around the globe for its iconic books.
He has shown how creativity has no limits in the digital age: through inspiration, inclusivity and promoting understanding; and by connecting the global and the local through storytelling.

Reviews

[Gene · Rating 5 out of 5]

this book is a nice resource for serial design.

i look at it when i don't have any good ideas of my own, and it helps me get color and formatting ideas, while maintaining focus on a greater body of work.

[Rebecca Noran · Rating 5 out of 5]

effectively demonstrates the visual elements that make complex identity and publication systems work