E-Marketing

by Judy Strauss, Raymond D. Frost

The 5 th edition of E-Marketing treats the subject as traditional marketing with a the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

430 pages, Paperback

First published January 1, 1999

Reviews

[Jane]

It's a great tool for learning 'current' information about approaching marketing on the internet for your business.

[Jannatul Naima]

How can i get this book?

[Keith Bryan · Rating 1 out of 5]

This is one of the weakest textbooks that I have spent time studying. Even though it had been republished as of last year, the material included in the book was outdated enough to mention not just one or two but several companies that have since become socially irrelevant or else shut down completely. Aside from that, the material was too repetitive, poorly laid out, and the authors failed in their use of correct grammar rules.

I will not recommend this book to anyone.

[Nura Yusof · Rating 4 out of 5]

Excellent for those who want the 101 on e-marketing

[Sara]

Leyendo la 6a edición.

[Tuantrieu]

great book

[Tehsin]

its good