Welcome to the Creative Age: Bananas, Business and the Death of Marketing

by Mark Earls

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

Genres: Business

292 pages, Hardcover

First published August 2, 2002

Reviews

[Mailis · Rating 4 out of 5]

Its true that we have entered the creative age, but its still a bit naive to command everyone to throw out all the marketing tools that are in use right now. Maybe we should use them less, and maybe we should not trust them 100 per cent, but its quite clear that all the companies out there are not going to change the world. And some areas cannot be innovative in a completely free way that Earls would like them to be. I like the idea of a future where people could feel more happy and inspired to be at work though.

[Richard Mulholland · Rating 2 out of 5]

A few diamonds but a lot more coal