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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content
"The term "bible" is now highly over-used in reference to tech books but if it weren't, that's how I would categorize Content Critical."
" Rowan Wilson, Knowledge Management Review" "This book is highly recommended. It belongs in every design library. It should be on the reading list of every course in Web design. Any Web designer who plans to be in business five years from now should read this book." "Design Research News, J""an 2002"
In the age of information overload and content glut, how do you get people to read what s on "your" website?
The modern world runs on content. And the Web is fast becoming the medium of choice for content delivery. Increasingly business is about getting the right content to the right person at the right time and making a profit out of it. Content is critical.""" Content Critical "will change the way you think about the Web. If part of your job involves writing original content to be placed on the Web product support material, a marketing pitch, or internal communication you re part of a publishing process. Think of your website as a publication and it all begins to make a lot of sense. Think of the person who visits your website as a reader and your objectives become clearer. """ Content Critical "explains the theory and practice of producing reader-focussed, compelling content. It includes highly detailed, practical advice about what it takes to build a professional, content-oriented website, including classification, navigation, search and content layout. It shows you how to organize a publishing team and how to create a web publishing strategy.Discover what high-quality content really is, and learn how to create it."Content Critical" will help you:
discover the key skills required to write compelling content for the Web
understand the rules of publishing content online
know how to appeal to your online readers
develop an effective Internet communications strategy
build publishing skills within your organization.
"
" Rowan Wilson, Knowledge Management Review" "This book is highly recommended. It belongs in every design library. It should be on the reading list of every course in Web design. Any Web designer who plans to be in business five years from now should read this book." "Design Research News, J""an 2002"
In the age of information overload and content glut, how do you get people to read what s on "your" website?
The modern world runs on content. And the Web is fast becoming the medium of choice for content delivery. Increasingly business is about getting the right content to the right person at the right time and making a profit out of it. Content is critical.""" Content Critical "will change the way you think about the Web. If part of your job involves writing original content to be placed on the Web product support material, a marketing pitch, or internal communication you re part of a publishing process. Think of your website as a publication and it all begins to make a lot of sense. Think of the person who visits your website as a reader and your objectives become clearer. """ Content Critical "explains the theory and practice of producing reader-focussed, compelling content. It includes highly detailed, practical advice about what it takes to build a professional, content-oriented website, including classification, navigation, search and content layout. It shows you how to organize a publishing team and how to create a web publishing strategy.Discover what high-quality content really is, and learn how to create it."Content Critical" will help you:
discover the key skills required to write compelling content for the Web
understand the rules of publishing content online
know how to appeal to your online readers
develop an effective Internet communications strategy
build publishing skills within your organization.
"
- GenresWeb
256 pages, Paperback
First published December 8, 2001
23 people want to read
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Displaying 1 - 4 of 4 reviews
September 15, 2017
Definitely a bible then (4+stars). In 2017 it's seriously dated (2 star max).
The bare bones are still valuable, but unfortunately they are drown in so much useless (now) data to be a problematic read. Let's say that it still quotes valid points (as long as you don't really care about the frills around).
So "quality editing is essential" is definitely a commandment, but the reason(ing)s why may find you scratching your head. :D
Skim read
The bare bones are still valuable, but unfortunately they are drown in so much useless (now) data to be a problematic read. Let's say that it still quotes valid points (as long as you don't really care about the frills around).
So "quality editing is essential" is definitely a commandment, but the reason(ing)s why may find you scratching your head. :D
Skim read
October 4, 2014
Favorites:
Content is costly to creat, edit and publish.
7 things readers want from your website:
1. to be able to find things
2. your advice
3. up-to-date, quality content
4. relevant and straightforward content
5. to do things
6. to interact
7. privacy
Quantity is often the enemy of quality publishing. Less is invariably more.
Publishing team:
• Publisher
• Managing editor
• Editor
• Copyeditor
• Writer / author
• Contributor
• Moderator
• Information architect
• HTML coder
• Graphic designer
• System administrator / junior programmer
• Usability expert
• Marketing executive
The 5-stage publishing strategy approach
1. Situation analyses
2. Publication scope definition
3. Information architecture design
4. Building the publishing team
5. Publishing technology design
Content is costly to creat, edit and publish.
7 things readers want from your website:
1. to be able to find things
2. your advice
3. up-to-date, quality content
4. relevant and straightforward content
5. to do things
6. to interact
7. privacy
Quantity is often the enemy of quality publishing. Less is invariably more.
Publishing team:
• Publisher
• Managing editor
• Editor
• Copyeditor
• Writer / author
• Contributor
• Moderator
• Information architect
• HTML coder
• Graphic designer
• System administrator / junior programmer
• Usability expert
• Marketing executive
The 5-stage publishing strategy approach
1. Situation analyses
2. Publication scope definition
3. Information architecture design
4. Building the publishing team
5. Publishing technology design
February 12, 2014
Written in 2002, 'Content Critical' needs an updated edition to remain relevant. For instance, the author refers to search as a non-productive addition to the Web at one point--Google would beg to differ. Too much space is devoted to navigation/"information architecture" when these problems were solved practically right after the book was published. Not saying there isn't good info in here about content publishing, but it needs a fresh coat of paint.
February 11, 2013
Obviously some of the references are dated - the book was published over ten years ago, after all - but the principles generally remain true. This book helped me come up with several ideas for new content for my office that we're already beginning to implement. Despite references to blue underlinked hyperlinks, I found this very helpful.
Displaying 1 - 4 of 4 reviews