Online Marketing Inside Out

by Brandon Eley, Shayne Tilley

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn Editorial Reviews "Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. " Chris Brogan "There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls "Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers." Practical E-Commerce "If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point" Freelance Switch "I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging "Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke "The book explains that successful marketing involves steps summed up attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results." yyztech

190 pages, Paperback

First published May 28, 2009

About the author

Brandon Eley is the Interactive Director for Kelsey Advertising & Design and owner of online shoe retailer 2BigFeet.com. Having started 2BigFeet in 1999, Brandon uses a decade of experience in online marketing to help Kelsey's clients grow their online businesses. Eley lives with his wife Tracy and family in LaGrange, Georgia."

Reviews

[Guilherme · Rating 4 out of 5]

Good marketing primer, but shallow. I'm not even a marketing professional, but I could not get too much out of this book. It does not go into detail of almost any subject that it covers...

I'd recommend this book only for marketers that have never worked with the web or for total beginners in the area.

[Dwayne · Rating 4 out of 5]

Eley and Tilley do an excellent job of outlining the complex yet powerful world of online marketing! For those wanting to gain more straightforward information about the world of marketing in the 21st century, I truly recommend this book! Eley and Tilley illustrate their great knowledge and expertise from start to finish. Don't just jump into the online marketing pool without this great book that is filled with all that you need to swim!

[Terry · Rating 3 out of 5]

A bit brisk for my taste. I liked how they started the conversation about online marketing with an optimized and accessible website. The SEO and campaign discussion seemed rushed and marketing in general seems a bit "bleh" to me. Still, a worthy read if you are totally new to the topic.