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Pivot: Eight Principles for Transforming your Business in a Time of Disruption

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A stunning new insight into how the most crucial lesson you can learn in today’s challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost.

The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds.

Will Page, Spotify’s first chief economist, extrapolates music’s journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. The notion of 'Tarzan Economics' ties these principles a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.

As we emerge from the unprecedented disruption of a global pandemic, Pivot shows all of us - individuals, organisations and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2023 and beyond.

352 pages, Paperback

Published January 5, 2023

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Will Page

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Displaying 1 - 2 of 2 reviews
Profile Image for Tim Turkelboom.
36 reviews2 followers
April 16, 2023
Pas tegen de tweede helft werd het voor mezelf interessanter. De achtergrond/passie van de auteur in de muziekindustrie dringt sterk door. Dit zorgde voor minder diversiteit in voorbeelden.
Profile Image for Genia Aslanian.
16 reviews7 followers
June 2, 2023
Worth reading. There is a decent number of case studies and examples.
Displaying 1 - 2 of 2 reviews

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