Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back

by David Finkel, Jeff Hoffman

Rapid Business Growth and More Personal Freedom - All at Once!What if you could grow your business without the fear that it would take over your life?
Imagine you don’t have to choose between your personal life and the success of your business.
What if the best way to scale your company is to reduce its reliance on you?

Jeff Hoffman, a founding team member and former CEO of Priceline.com, is a serial entrepreneur who has successfully scaled and sold multiple companies. Collectively, his businesses have generated sales in the billions of dollars.
David Finkel is an ex-Olympic-level athlete turned business multimillionaire and is one of the nation's most respected business thinkers. Over the past 20 years, David and his coaches have personally scaled companies with an aggregate market value of $63 billion (yes, you see it right, that’s a “b!”).

Together, they offer a concrete road map for rapidly growing your business while also gaining more personal freedom.

Reading Scale you’ll learn how the Self-Employment Trap and build a business, not a job.Overcome predictable obstacles in any pillar of your business—including sales, operations, and finance.Manage cash flow like a pro.Systematize your business to reduce costs and increase capacity.Generate growth and sustain that growth through sound systems, empowered teams, and intelligent internal controls.Retain talent.Ensure your company survives the “Hit by a Bus” test.Uncover your company’s top leverage points (and execution strategies to implement what you discover).Build better lead-generation systems.Fund your growth with the seven cash flow commandments.Scale gives you two worldclass entrepreneurs’ bottom-line best ideas to effectively grow your company.
If you have ever felt stuck in your business, not knowing the best way forward, this book is your must-read guide.

Pick up your copy today! Obtain a game plan to work less and get your business to produce more.

290 pages, Kindle Edition

Published August 19, 2022

About the author

David Finkel is a staff writer for The Washington Post, and is also the leader of the Post’s national reporting team. He won the Pulitzer Prize for explanatory reporting in 2006 for a series of stories about U.S.-funded democracy efforts in Yemen. Finkel lives in Silver Spring, Maryland, with his wife and two daughters. Email him at davidfinkel@thegoodsoldiers.com.

http://us.macmillan.com/author/davidf...

Reviews

[Kay-em · Rating 5 out of 5]

If you are an SME owner looking to scale your business, this is an excellent book. Simple, easy to understand with tools you can put into practice almost immediately. Too many books in this field focus on large organizations. I especially liked this one because it's focus is on the smaller scale business which form the majority of businesses worldwide. Another plus is that the tools in the book can be implemented in any area of the world. The authors clearly understand the personal investments and sacrifices that SME owners make from start up, for many years, often with few returns to show. The authors share several tools that can be implemented in small steps to scale a business. Having struggled for years to keep a business running (and doing almost all the work), I have taken keen note where the authors emphasize that scaling a business does not necessarily mean more hours and energy in the business by the owner, but rather, making smart choices about how you use your time and resources.