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Marketing For Dummies
Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.
In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
- GenresBusiness
400 pages, Paperback
Published November 8, 2022
6 people are currently reading
15 people want to read
About the author
Jeanette Maw McMurtry
8 books3 followersJeanette Maw McMurtry has been helping businesses of all sizes generate leads, close sales, and capture lifetime value. Her game-changing psychology based approach has been crushing past campaigns and elevating response by 500% and more across categories.
She has taken her innovative approach around the world, presenting at conferences from San Francisco, Santiago, Sydney, Shanghai and more. She presents brand-building insights, tactics, and strategies for any size business.
Other books she has written for small and large business managers and marketers include Marketing for Dummies, 5th and 6th Editions (Wiley), Big Business Marketing for Small Business Budgets (McGraw-Hill), and Market Your Business - Your DIY Guide to Marketing (Entrepreneur).
She can be reached via her website at www.jeanettemcmurtry.com.
She has taken her innovative approach around the world, presenting at conferences from San Francisco, Santiago, Sydney, Shanghai and more. She presents brand-building insights, tactics, and strategies for any size business.
Other books she has written for small and large business managers and marketers include Marketing for Dummies, 5th and 6th Editions (Wiley), Big Business Marketing for Small Business Budgets (McGraw-Hill), and Market Your Business - Your DIY Guide to Marketing (Entrepreneur).
She can be reached via her website at www.jeanettemcmurtry.com.
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Displaying 1 of 1 review
July 12, 2023
Hope u enjoy reading this new version of my book on all things marketing as much as I enjoyed writing it !
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