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Innovation Management and New Product Development
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the Innovation management, managing technology and knowledge and new product development.
- GenresBusiness
581 pages, Paperback
First published July 1, 1998
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Displaying 1 of 1 review
April 8, 2012
3,5/5
There are a lot of really interesting examples in the book and it's fairly easy to understand.
There are a lot of really interesting examples in the book and it's fairly easy to understand.
Displaying 1 of 1 review