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Innovation Management and New Product Development

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Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the Innovation management, managing technology and knowledge and new product development.

581 pages, Paperback

First published July 1, 1998

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Paul Trott

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Profile Image for Ясен В..
405 reviews4 followers
April 8, 2012
3,5/5

There are a lot of really interesting examples in the book and it's fairly easy to understand.
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