This book is for every financial advisor who doesn’t want to be left behind, and knows that conquering digital marketing is the key to staying relevant.
For every advisor who invested countless hours and money investing in their funnels, but is not seeing the results that they have been promised, or know are possible.
For every advisor who already feels the weight of the world on their shoulders and have a hard time thinking about adding something else to their to-do list.
In this honest, conversational, and action-oriented book, Kristin Shea pulls back the curtain on exactly how to use digital to build a magnetic marketing machine, create more efficiency in your business, and unlock unparalleled growth for your firm.
In The Truth About Digital Marketing for Financial Advisors, you will
How to use digital to get more appointments with qualified prospects who already know, like, and trust youWhat you can do to save $1,000’s of dollars on marketing strategies that don’t work, and reallocate your marketing budget to those that doThe impact of the Attention Economy on your ability to connect with your ideal audience, and what to do about itHow to utilize proven processes that will free up your time and save you from 100’s of hours on the wrong thingsThe one thing that will create more alignment in your marketing, your business, and your lifeIf you want to become one of the top financial advisors in the industry, you’ve got to think like a CEO, approach your audience authentically and be a digital marketing maverik.
The Truth About Digital Marketing for Financial Advisors teaches you how to do that.
Don't get left behind. Get off the hamster wheel of cookie-cutter campaigns and overpriced solutions. Unlock the power of digital and change the trajectory of your business.
Read The Truth About Digital Marketing for Financial Advisors today.
It’s ironic that several times in the book the author recommends knowing when to hire an expert, but never thought to hire an editor.
It’s written like a juvenile blog post, not by any measure fit for business, let alone a book geared toward financial professionals.
Examples: In a chapter about “hurdles”, she mistakenly uses “hurtles” multiple times. She makes liberal use of “lol” (sometimes in uppercase, sometimes lowercase). Countless grammatical and punctuation errors. Phrases like “I’ll get to that in a sec” and “sup, Millennials?”.
You get the idea.
I ended up skimming most of it in case I might find some useful nuggets.