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The Marketing Code
[b]Sometimes you have to kill to make a killing[/b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read [i]The Marketing Code[/i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen [i]The Customer KeyAgents and DealersFail Better![/i]
398 pages, Paperback
First published September 1, 2006
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Displaying 1 - 4 of 4 reviews
November 27, 2007
Got my attention because of the back flip. The marketing behind da vinci code. Sounded good.
Turned out the by a "da vinci" kind of book with conspiracy, suspense etc.. Not bad but not really what I excepted it to be.
The story got a bit too weird for me in the end and now I know why I am not really into the "Dan Brown" books ;)
Turned out the by a "da vinci" kind of book with conspiracy, suspense etc.. Not bad but not really what I excepted it to be.
The story got a bit too weird for me in the end and now I know why I am not really into the "Dan Brown" books ;)
January 25, 2025
Σε κανένα σημείο δε με κέρδισε. Πλοκή, χαρακτήρες, τσιτάτα και "εμβόλιμες" ιδέες για τη θεωρία του μάρκετινγκ. Όλα μια σούπα.
August 9, 2011
A marketing thriller? This book is like one of those marketing fads. An interesting idea but will it catch on?
I absolutely dig that SA chapter where the Brady Bunch were cooking up fad marketing terms for sale. And the acronyms? Hilarious. It's a reflection of how ridiculous marketing is getting these days.
But this book wasn't just a rip-roaring yarn with some marketing theory thrown in. It actually got me thinking.
For instance, the book made me realise that all these marketing techniques are consumer-oriented. What if it's the wrong way to go? The marketers who have failed, are said to fail because they didn't follow marketing theory to the letter. Is this really true?
The other thing was (and this, I thought was utterly insidious) was when the Phllips character said "If 99% of the world's marketers accept what the textbooks tell them, then the remaining 1% is in a highly advantageous position." Whoa! Sounds like a would-be could-be conspiracy.
It almost explains why we somehow hear of those who become marketing winners are actually those who don't really follow the rules.
I absolutely dig that SA chapter where the Brady Bunch were cooking up fad marketing terms for sale. And the acronyms? Hilarious. It's a reflection of how ridiculous marketing is getting these days.
But this book wasn't just a rip-roaring yarn with some marketing theory thrown in. It actually got me thinking.
For instance, the book made me realise that all these marketing techniques are consumer-oriented. What if it's the wrong way to go? The marketers who have failed, are said to fail because they didn't follow marketing theory to the letter. Is this really true?
The other thing was (and this, I thought was utterly insidious) was when the Phllips character said "If 99% of the world's marketers accept what the textbooks tell them, then the remaining 1% is in a highly advantageous position." Whoa! Sounds like a would-be could-be conspiracy.
It almost explains why we somehow hear of those who become marketing winners are actually those who don't really follow the rules.
February 8, 2016
Terrific fun... and poor Dan Brown, But a little too sanguinary than the last
Displaying 1 - 4 of 4 reviews