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Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results.
But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.
In Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that’s possible when entrepreneurial innovation is in the driver’s seat.
But when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.
In Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that’s possible when entrepreneurial innovation is in the driver’s seat.
199 pages, Kindle Edition
Published September 20, 2022
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April 12, 2023
While entrepreneurial startups certainly can have their share of challenges, including insufficient resources and funding, they have freedom from many constraints long-standing CPG companies face, explain the authors in this book. Thus, startups can change pace very fast in ways bigger CPG’s cannot or will not do, for instance, because of fear.
While the book is not a long read at 199 pages, it is brimming with ideas for business owners and top executives. If driving innovation in your large CPG organization is at the top of the list, Fire in the Machine is an insightful book to read.
The book’s organization is logical and thoughtful, including case studies, quotes, lists, and diagrams to illustrate various points. The authors' EMBR process offers insights for big CPG companies to overcome common hurdles regarding innovation.
I was gifted this book in return for an honest review.
While the book is not a long read at 199 pages, it is brimming with ideas for business owners and top executives. If driving innovation in your large CPG organization is at the top of the list, Fire in the Machine is an insightful book to read.
The book’s organization is logical and thoughtful, including case studies, quotes, lists, and diagrams to illustrate various points. The authors' EMBR process offers insights for big CPG companies to overcome common hurdles regarding innovation.
I was gifted this book in return for an honest review.
Displaying 1 of 1 review