Design Management

by Peter Gorb (Editor), James Pilditch, Angela Whitfield

Foreword • Peter Gorb
Introduction • Peter Gorb

VIEWPOINTS

Using Design Effectivesly • James Pilditch
Why Design is Difficult to Manage • Angela Dumas, Allan Whitfield
Industry and Design • Ivor Owen
The Social Psychology of Design • Lord Gowrie
Design, Commerce and Culture • Stephen Bayley

CASES

Design, Product Planning & Prosperity • Sir Terence Beckett
Managing Design at British Rail • Jane Priestman
Design into Management • Raymond Turner
Designs on your Feet • John Clothier
Design and Strategic Change • Geoffrey Maddrell
Design Management at Richards • Derek Lovelock
Implementing Corporate Strategy • Sir Brian Corby
Design for Profit • Sir Ralph Halpern

192 pages, Paperback

First published April 1, 1990