The Marketer's Guide: How to Sell Everything from Apples to Zippers

by Mazz Jeff, Jim Johnston (Narrator)

Selling is hard work, yet it is a necessary evil for any business. From the corner grocery store to the international conglomerate, every business owner or manager needs to answer the following Offering a refreshingly irreverent and no-nonsense approach to this complex topic confronting every successful business, Maziar Jafari presents his theory of why we sell everything from apples to zippers. The Three Cs are the keys to selling Community, Clarity, and Consistency. The Marketer's Guide begins by looking at basic marketing precepts and tackling the many kinds of markets and sales methods that exist today. Without losing sight of fundamental principles, Maziar then describes how these elements combine to form a successful sales system that is as simple as it is effective. A crucial consideration for every buyer or seller, The Marketer's Guide presents each of the pillars of selling — community, clarity, and consistency — in detail and with stunning illustrations that provide visual examples of how buying decisions are made in all walks of life. If you are a business owner or manager and are interested in developing an effective marketing plan, optimizing your advertising, and taking your business to the next level, then The Marketer's Guide is for you.

172 pages, Paperback

Published April 19, 2021