Scatterbrains: Teams Find Innovation by Thinking Differently

by Min Basadur, Richard Pérez

What is your Innovation Style? This book provides a simple and practical guide with an on-line 10-minute instrument to make any Innovation team better. Innovation is a Human Centric Enterprise with four styles that also provide insight into the Innovation process itself. Generators are dreamers fascinated with possibilities; Conceptualizers love to understand how everything Optimizers like to plan and measure success; Implementers like to get things done in the real world. The fact is that we need everyone’s contribution for sustainable Innovation, however the path is not always smooth or easy. Team tensions driven by individual styles can often derail any team. The Basadur Innovation Profile and Process enables any team to constructively build on each others’ behaviors. The Basadur Profile connects the “scattered-brains” for any team towards accomplishing their goals. This book is an essential and urgent guide that will make thinking style diversity work for any team of human beings interested in achieving a common objective, from corporate teams to non-profits to any group of people who just want to accomplish something.

64 pages, Paperback

Published July 27, 2022

About the author

Min Basadur is Professor Emeritus of Innovation at McMaster University, Canada, and founder of Basadur Applied Creativity.