Agile Analytics For Startups: The Step-by-Step Guide for Building an Agile Startup with Data Analytics

by Mert Damlapinar

While you work hard building your startup, one of the biggest challenges you’ll face will be around your product’s ability to solve a big enough problem and its success in the market. Agile Analytics for Startups will help you navigate the complexity of early-stage business analytics, performance measurement, and the metrics that matter to your company.

You can use the proven frameworks in this book to validate your product idea and the product/market fit, and understand your customers more granularly while you scale your business for automation. You can test and use many tools and solutions provided in the book and interact with different features of those solutions as you engage with other users of those products.

This book will provide you with a step-by-step framework, examples and powerful solutions, from ideation to growth and all the way to scaling your business as you build your company with the power of analytics.Agility is your advantage over large companiesUnderstand business analytics essentials and define how you will measure the success of your business earlyOnce you define your solution for “the problem” you tackle, validate your customerKeep a short list of KPIs for the success of your productEngage your customers throughout the development cycleProduct/market fit should happen before you go to market bigKeep testing your product, reiterate continuouslyKnow when to pivot as you modify and optimize your roadmapBe ready to speed up and maximize your output before the significant funding milestone(s)

395 pages, Kindle Edition

Published October 3, 2022

About the author

Mert Damlapinar has been a VP of Marketing & E-Commerce, an E-Commerce Digital Director, a Director of Sales, a Business Development Executive. He has a master’s degree in Applied Business Analytics from Boston University and completed graduate-level training in Machine Learning at MIT and executive-level education in Integrated Marketing at Cornell University, he completed his bachelor’s degree in Molecular Biology at Hacettepe University.

With extensive experience in biotech and CPG industries for over 18 years, he has traveled to more than 20 countries on 4 continents. He has won the Employee of the Year award, Best Sales Performance awards and was selected Most Scoring Player in college sports for 4 consecutive years. He has climbed the Great Wall and survived many yacht races and polo games.

He and his wife share their home in Manhattan with an Italian Greyhound, a Lionhead Rabbit and a lifetime collection of books.