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Secrets & dreams: Secretos del sueño que Alejandro Zozaya convirtió en un imperio hotelero
IF YOU WEAR BIG SHOES, YOUR FEET WILL GROW.
Secrets & Dreams tells the story of Alejandro Zozaya, a Mexican hotelier that built an empire and saved Mexico's tourism industry more than once. Carlos Velázquez Mayoral, renowned business and travel journalist, sat down with this amazing businessman, who shared his life story through in-depth interviews.
Hyatt offered Zozaya 2.7 billion dollars to acquire Apple Leisure Group, the most visited hotel chain by Americans in Mexico, whose success lies in its operator, AMResorts, and brands such as Secrets and Dreams. Its luxury all-inclusive business model has proven to be resilient during crises and has been implemented in important beach destinations in Mexico, the Caribbean, Central America, and Spain.
Alejandro's story, however, started when his family lost their house in the 1985 earthquake that devasted Mexico City. This caused him to turn a backpacking trip across Europe into an economic He started working at Grupo Posadas, where he discovered his passion for the restaurant and hotel industry and worked his way up from dishwasher and housekeeper to top executive.
Alejandro understood the power of creating and managing demand, developing a strategic business platform, and influencing the economy. This has propelled him as a key player and opinion leader during the last crises that have affected the industry, including the AH1N1 flu and COVID-19 pandemics, proposing recovery strategies and encouraging collaboration between business owners.
In this book, Carlos Velázquez writing brings to life Alejandro's knowledge and insights, useful to young entrepreneurs everywhere.
Secrets & Dreams tells the story of Alejandro Zozaya, a Mexican hotelier that built an empire and saved Mexico's tourism industry more than once. Carlos Velázquez Mayoral, renowned business and travel journalist, sat down with this amazing businessman, who shared his life story through in-depth interviews.
Hyatt offered Zozaya 2.7 billion dollars to acquire Apple Leisure Group, the most visited hotel chain by Americans in Mexico, whose success lies in its operator, AMResorts, and brands such as Secrets and Dreams. Its luxury all-inclusive business model has proven to be resilient during crises and has been implemented in important beach destinations in Mexico, the Caribbean, Central America, and Spain.
Alejandro's story, however, started when his family lost their house in the 1985 earthquake that devasted Mexico City. This caused him to turn a backpacking trip across Europe into an economic He started working at Grupo Posadas, where he discovered his passion for the restaurant and hotel industry and worked his way up from dishwasher and housekeeper to top executive.
Alejandro understood the power of creating and managing demand, developing a strategic business platform, and influencing the economy. This has propelled him as a key player and opinion leader during the last crises that have affected the industry, including the AH1N1 flu and COVID-19 pandemics, proposing recovery strategies and encouraging collaboration between business owners.
In this book, Carlos Velázquez writing brings to life Alejandro's knowledge and insights, useful to young entrepreneurs everywhere.
227 pages, Kindle Edition
Published October 15, 2022
2 people are currently reading
6 people want to read
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Displaying 1 - 3 of 3 reviews
August 23, 2024
Me gustó mucho el libro. Hacen falta mas biografías sobre grandes personajes mexicanos! Disfruté la lectura.
November 23, 2023
La visión de una persona como lo es Alejandro Zozaya, hotelero contemporáneo que ha revolucionado la forma de llevar el negocio hotelero del Todo incluido de lujo, ha puesto de manifiesto la forma no tradicional de servir en los hoteles, de no estigmatizar el producto Todo incluido. Lectura obligada para los que nos dedicamos al negocio hotelero para tener la referencia clara este negocio.
December 4, 2024
El mejor libro de negocios de turismo posiblemente de todo el mundo!!! Explica detalladamente el crecimiento de la empresa asi como da insights tanto de la industria, la empresa y el empresario.
Lectura obligatoria para todos los profesionales en turismo tanto de México como del mundo
Lectura obligatoria para todos los profesionales en turismo tanto de México como del mundo
Displaying 1 - 3 of 3 reviews