You are probably dimly aware that all the products we use day in and day out contain harmful, toxic chemicals that cause autoimmune illnesses, skin conditions, neurological disorders, endocrine/reproductive troubles and even cancer/death. Yet, you probably don’t overly dwell on these evils and may go so far as to smirk at those who search to eliminate these toxins and anything not organic from their lives. Luckily, I live in California where Prop 65 requires all products/services/dwellings to disclose any use or containment of a hazardous material. Companies, brand and businesses can be sued by any civilian if found to be toxic without a label declaration. Did you know, however, that our CLOTHES we wear, work, play and sleep in are FILLED with these toxic chemicals beginning with the dying/process all the way to shipping/imports? Your clothes are literally killing you and the US government is aware but simply doesn’t care as it is barely regulated (unlike, of course, Europe which takes a stricter stance in the matter).
In fact, I own pieces of clothing which were recently involved in a class action litigation due to undisclosed toxic chemicals but I continue to wear them and was rather excited about the cash check I received (this case is mentioned in this book). It is due time that the general audience is made better aware of this alarming situation. This is precisely the goal of award-winning investigative journalist Alden Wicker in, “To Dye For: How Toxic Fashion is Making Us Sick – And How We Can Fight Back”.
“To Dye For” is a combination journalistic and industry exposé partitioned into sections exploring the who, what, why, how, and where of the world of toxic dyes and chemicals on our textiles/clothing. Wicker introduces a history of the toxic use of chemicals within the fashion industry and clothing production; alongside the current status and case studies to mesh together a critical social concern with that of complex science. In this way, readers are educated using hard-hitting evidence while also finally removing their blinders on how the fashion industry and the government are essentially trying to kill us without any empathy; due to an eye on profits. Even though “To Dye For” is filled with chemical formulas, names and jargon; Wicker’s writing style melds a smooth, fast narrative that is easy-to-read, absorb and grasp even for the Average Joe- reader. In this way, “To Dye For” is the ideal method to truly gain attention to this grave subject.
In the primary chapters of “To Dye For”, Wicker is ever-so-slightly clumsy with her journalism bouncing back-and-forth between her sub-headings causing some reader frustration and confusion. These threads are always revisited and come full circle; plus, Wicker finds her flow in writing but the weakness can’t be ignored.
Wicker is a wealth of knowledge in “To Dye For” awakening readers who know little on the topic and successfully causes them to re-think EVERYTHING around them, to never be viewed the same way again. The text is certainly a conversation-starter in an objective and credible manner as Wicker doesn’t insert any personal bias into the text and doesn’t garner any person gain, either way (although, obviously, she is on the side of the common man and not the fashion industry).
The hiccup in “To Dye For” arises in an evidence of repetition both when discussing individual cases and the material as a whole. Often, Wicker is simply expressing the same idea or situation but in a new way causing the reader to want to respond, “We get it!” and yet there is a missing sense of urgency which would be expected of a multifarious, dire situation that effects everyone around the world on all rungs of the social ladder. This is a conflicting dichotomy that is a slight hindrance and handicap to “To Dye For”.
After the principal discussion of toxic chemicals and dyes in clothing; Wicker moves into help mode offering tips on how to eliminate these health hazards from everyday lives. These suggestions take into consideration that income is the primary barrier of entry into these ‘fixes’ and therefore Wicker is reasonable with her forays. Wicker also presents changes directed toward the fashion companies and government as she emphasizes that they are the faulted characters in this story and not the consumer so therefore it is they that should be held liable to make positive shifts rather than on the common individual level.
Wicker concludes “To Dye For” with a conclusion that revisits and reflects upon all the case studies in the former portion of the text with updates wrapping up “To Dye For” in a solid and sensible way. This is followed by a glossary of terms (with page listings) and a combination notes/source list.
“To Dye For” is a quick read but heady with information that exposes the censorious reality of the fashion/textiles industry and is important to both new readers of the subject and those with some understanding but seeking more background. “To Dye For” isn’t flawless but is still a concrete text that stands above much of the crowd.
Note: I want to leave you with something to ponder from Wicker (p.10), “At least forty thousand chemicals are used commercially world-wide, yet only a small percentage of them have been checked for human and animal safety”. Let that sink in…