SOCIAL MEDIA MARKETING: A Comprehensive Guide To Setting Up An Effective Social Media Marketing Strategy

by William Robert Smith

How to use social media marketing to grow your business — reach and attract more customers in no time.

An estimated 4.5 billion people around the world now use social media, with 93% of those being active users.

Can you imagine how many potential buyers you’re missing out on if you’re not using social media to promote your business? It could have been thousands of thousands of dollars added to your bottom line.

Or maybe you have used it before… spent some sleepless nights planning, setting up, and managing your campaign… only to find out you’re losing money on marketing because you’re not attracting new customers.

This could really happen if you don’t know how to use social media the right way.

You may be wondering what other businesses are doing with social media that have made them so successful so you can apply it to your own business.

Well, you don’t have to copy exactly what they did. You just have to know the principles behind the success of their campaigns and why their strategies worked for them.

From that groundwork, you’ll be able to customize your own marketing approach and plan your execution based on proven frameworks.

This will allow you to create an entire social media marketing system, custom-made for your business, that will propel it to new heights.

And this guide will show you the way. Inside, you will social media works — and how to use the 8 best social media marketing platforms to grow your business7 elements of an effective social media marketing strategy — and the 7 metrics you should focus on so you can keep refining your systemHow to set social media goals — and 6 things to consider when choosing the best platforms for your campaignHow to design attention-grabbing social ads to attract and engage your audienceWhy you should create a sales funnel for your business — and how to build an effective one that will maximize every sales opportunityHow successful brands are using this billion-dollar platform to expand their business — know the reason behind it so you can create your own unique and successful campaignThe marketing channel that can give you an ROI of $36 for every dollar you spend — and how to use it strategically to get maximum returnsHow to combine social media and search engine optimization (SEO) to drive massive traffic and sales
And much more.

The digital marketing frameworks and principles in this guide have been proven and tested for years, and the strategies and insights have been updated based on current trends.

This way, you can keep yourself abreast of the new innovations that will help you increase your customer base without wasting time, money, and effort on outdated tactics.

Start equipping yourself today with the right tools and knowledge and see your business grow exponentially.

If you want to reach more customers and generate more sales, then scroll up and click the “Add to Cart” button right now.

218 pages, Kindle Edition

Published October 17, 2022

Reviews

[Ivan M · Rating 5 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is an excellent guide written by a business professional who quickly took notice of how social media and online platforms have impacted the corporate world. E-commerce is here to stay, and William Robert Smith studied the intricacies of the digital world and how it can help increase sales, productivity, and visibility. With over 40 years of experience in logistics and management, Smith offers a valuable guide for business owners of all levels. 

I found this book to be an excellent resource - it’s essentially like an e-commerce bible, which includes everything you need to know about setting up your company’s presence online and how to market effectively. The author introduces beginners to the basics while navigating through marketing systems and strategies that help you grow your customer base and audience. Smith provides extensive details about various social media platforms, their structure, and how to optimize your current budget while maximizing your potential for success. 

I initially became interested in this book in 2020 when I had to take my business online. I was determined to understand the structure and benefits of social media, online shopping, and digital marketing strategies. The book was not only informative, but an enjoyable read, offering lots of great ideas. Smith breaks down various processes so that it’s easy to understand. While some areas of digital marketing and online platforms may be tricky for beginners, this book is exceptional in giving the reader a clear picture of the digital world. 

This book will give readers greater comfort in navigating the internet and various social media platforms available for your business. You’ll find everything in the book, from basic marketing strategies and a complete glossary of terms to using keyword searches and increasing traffic to your website or social media account. I recommend this book 100% and give Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith 5 out of 5 stars. 

[Conscientious · Rating 5 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is more than a guide to promoting businesses on social media. It also dives deep into many aspects of the marketing process, so you can learn how to boost sales and popularity and use powerful tools, such as search engine optimization (SEO), keywords, and social media features to increase sales and traffic to your company’s page or website. The book does a great job of explaining these concepts and how you can use social media platforms, website digital marketing, and email campaigns to reach a greater audience.

The author covers every area of social media marketing and how you can use digital solutions to maximize your company’s potential. This comprehensive guide is thorough and creates a powerful mechanism for new entrepreneurs and anyone just getting started in online marketing. I’m usually skeptical about reading marketing guides, as they don’t often have a lasting impact, while this book offers practical advice and how to harness the power of online media without making unrealistic promises or claims. It’s a simple, straightforward guide that gives readers a valuable starting point and explains how to correctly use social media platforms and online tools to your advantage without spending on unnecessary ads or promotions.

The author covers a wide range of platforms, such as YouTube, Pinterest, Instagram, Facebook, and more. He provides an in-depth analysis of each social media option and how they can work for your business. He covers topics such as affiliate marketing, data management, and other tools that can increase your income and improve your company’s future prospects.

Smith provides an exceptional book that’s not only educational for beginners in digital media but a great reference guide for future use. It’s excellent for freelancers and startups looking to expand their client base and business. I can’t recommend this book enough, and I rate Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith 5 out of 5 stars.

[Lucia Maranghello · Rating 5 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a complete guide to the ultimate, modern business, with much-needed strategies essential for social media success. In this book, you’ll learn about social media platforms, how to best utilize them to communicate with potential clients and communities, and how to embrace target marketing. You’ll get useful details on social media marketing, email marketing, and how to use the best platforms for your advertising and promotional campaigns.

This book is ideal for building a digital strategy, whether you’re planning a complete overhaul of your current business plan or implementing a more innovative strategy. It’s an excellent guide for a full digital transformation and ideal for companies looking to change direction or rebrand for improved results.

This guide is well-written for business professionals, with the intention of providing a hands-on, easy-to-understand book on digital marketing and how to embrace the benefits of social media marketing. One of the best features of the book is the way it's structured, introducing new and different concepts that are implemented in each chapter.

I found the style of this guide enjoyable and easy to follow, so you can work alongside the book, setting up your social media strategies quickly and effectively. It’s one of the best business/marketing books I discovered, with lots of opportunities to learn new concepts and ideas, which is essential for success.

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a great read and the ideal reference guide for business owners and corporate marketing strategies. I give this book 4 out of 5 stars for its comprehensive tools and indispensable information for a great social marketing ad campaign. I really enjoyed this book, and I recommend it!

[Huda · Rating 5 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a comprehensive guide to using social media platforms as a marketing strategy. It’s one of the most important tools for companies, including some of the largest corporations and firms. This book guides readers on setting a foundation to build successful marketing campaigns on social media. When you have the groundwork, this allows you to review the guide with an open mind and enhance what you know with new concepts and ideas.

I found the guide offered many useful strategies and plans for designing your online presence, including marketing strategies, choosing the right platforms for your business, expanding your company, and using various techniques to increase traffic to your page. It’s a useful guide for marketing with an eye on the future and gives you the tools you need to build a solid base for modern, innovative ideas.

This book is a great tutorial for new and experienced business owners alike and provides in-depth, well-written information to help you increase your chances of success. It’s not too complicated, which makes it easy to follow and work with as you set up or enhance your social media pages and marketing plans. It’s a useful guide and worthwhile for anyone with a startup or small business.

I highly recommend this book and rate Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith 5 out of 5 stars for its clear, concise writing style and informative approach to businesses. It’s a great read and reference guide that will definitely help you succeed.

[Liz · Rating 5 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is an important guide that connects new business owners to the world of digital marketing and social media platforms. With millions of people connecting to online communities every day, it’s essential to learn how to gain from the competitive advantages in your industry and reach as many potential customers as possible.

In this book, Smith lays out how to use social media marketing to grow and develop your business. He discusses how successful companies utilize social media and how new entrepreneurs can model after these frameworks and create a custom marketing campaign using the advantages of these platforms. There is a strong focus on developing your company’s social media presence and connecting with people who follow your brand.

During 2020, more businesses became increasingly aware of the importance of online marketing, which has since grown exponentially. It’s a great book that gives you the essentials to get started and advance your business’s direction toward success. What I enjoyed most about this book is the prologue, which provides a brief overview of what we’re going to read and how best to use the book’s content.

The writing is clear and concise, and I found the information provided was thorough and complete. Overall, I strongly recommend this interesting book and its beneficial information on using social media marketing to your company’s advantage. Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith deserves a 5 out of 5 stars for its educational value and well-written tutorials for readers.

[Stacy Charles · Rating 5 out of 5]

The thorough manual William Robert Smith provides in his book "Social Media Marketing" for setting up an efficient social media marketing strategy would be extremely helpful to those involved in a business who are particularly prone to feeling intimidated by social media marketing because it represents an entirely new world of digital engagement.

The book covers the essentials of social media marketing, including why and how to utilize it, the important social media sites, and a straightforward technique for putting a social media marketing strategy into practice. It is especially relevant for novices. Smith lays out a digital strategy that any small business owner can follow, emphasizing such basics as developing a mobile-friendly website, making the most effective use of search, utilizing social media, and employing online advertising. One of the most substantial aspects of Social Media Marketing is Smith’s ability to distil the dizzying world of digital marketing into content that is easy to read and understand. As a result, this book should greatly benefit any small business owner.

Smith conveys a thorough understanding of social media in general. It makes a lot of sense to think about social media marketing as a journey because there are so many stops (and occasionally detours) to be made. It is comforting to have a knowledgeable professional serve as a guide. And even though the book explicitly addresses people who require assistance in developing a social media plan, likely, any company owner with even a rudimentary understanding of social media marketing will find value in it.

[Ashley Mitchell · Rating 5 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a fantastic tool for entrepreneurs and marketing professionals looking to increase their company’s digital presence online. It’s a great read for anyone new to implementing marketing strategies into an online platform and exploring various social media options for a complete digital transformation.

This book covers all the stages of creating and managing a successful social media campaign, which starts with an idea, identifying the right tools, and facilitating a plan to put your marketing strategy into action. I enjoyed this book and how it helps small businesses use social media to increase revenue and increase potential clients. Since social media is the most effective way to market your product or service, Smith details how to design campaigns using these platforms, whether you work for a well-established company, or you’re just starting your own business.

I found this guide very helpful, especially where he explains how to establish a solid foundation for a successful social media campaign. He also discusses the importance of tracking metrics, deciding on whether a paid promotion is more beneficial than organic growth, and how to build from scratch, and improve your current strategy. It’s a very inspirational book that gives readers the information needed to start a solid business plan. I rate this book, Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith, 5 out of 5 stars for its stellar content and quality advice for new business owners.

[Chico's Mom · Rating 4 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a great resource about social media marketing. The book begins with the basics of social media marketing by defining what it is, how it works, and the benefits of using various platforms for your company. Smith delves into how to build a solid customer base and more visitors to your page or site with search engine optimization (SEO).

As someone with experience working for a media agency, I appreciate the importance of this book and how brand awareness through social media marketing is essential for success. The book shifts the readers’ mindset away from yesterday’s TV, radio programs, and magazine ads and instead focuses on online platforms and digital strategies. Smith covers a variety of topics in an organized and straightforward manner, which defines terms that give readers a step-by-step guide with a solid marketing plan.

This book is ideal for people who are not social media savvy, as a good place to start if you’re looking to upgrade your strategy and market effectively. You’ll find lots of great tips and in-depth information on how to create a website, plan an ad campaign, and use social media platforms to improve business.

Overall, Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a great book and an essential read for new business owners. I give this fantastic resource 4 out of 5 stars for its introductory level information and its usefulness for people new to online marketing.

[Susan B · Rating 5 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a book written by a knowledgeable business expert in the form of an informative and creative guide. It’s the ultimate social media marketing guide that helps us grow our business by using digital platforms and social media to attract a wider audience, customers, and potential buyers.
The author explains the importance of attracting a larger client base by using promotional techniques without bombarding social media users with too much information, which can appear unprofessional. This book intends to help people understand how social media works and how it can be used to our advantage in promoting products, services, and brands.
As social media plays a central role in advertising and promotional campaigns, it’s important to create a brand and a business strategy that helps you stand out from the competition. Smith gives us further information on how it’s important to establish social media goals and how to achieve good results. It’s an easy guide to follow, with a well-written format that’s simple to understand, with bullet-point styles and step-by-step processes, without lengthy paragraphs or heavy descriptions.
I really found this book ideal for new business owners as a guide with practical steps and just the right amount of detail and knowledge for the greatest impact. I give Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith 5 out of 5 stars for its excellent, strategic style and practical advice on how to establish your company in a competitive market.

[Celeste · Rating 4 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a very useful guide that helps business owners expand their companies and increase sales and success. When I began my art and crafts business, I knew little, if anything, about marketing. I found this book provided the tools and advice I needed to use social media to my benefit.

When I needed information on how to make my business profitable, I learned a lot about social media marketing resources and techniques available online. Instead of focusing on saturating too much with social media platforms, the author takes a more balanced approach to using digital marketing, primarily social media, without excessive content. I’ve read this book several times and found that putting Smith’s advice into practice with great results.

I found this guide useful and reader-friendly. This book is ideal for people who have some knowledge of social media and are looking for promotional ideas to attract more clients to their business to increase sales. Readers will learn the basics of using digital marketing and how social media platforms can work with your company and advertising strategies with interesting visual designs and ideas.

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a complete guide and offers comprehensive material and essential concepts for business owners. I give this book 4 out of 5 stars for its excellent content and expertise.

[Alfredo R · Rating 5 out of 5]

A complete book

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a comprehensive guide to setting up an effective campaign using techniques and strategies to meet or exceed your goals. The author shares tips and advice to give entrepreneurs the boost and innovation needed to sell more services and products while expanding a new or existing customer base.

The author allows readers and business owners to realize social media’s potential and the massive benefits you can enjoy with the right plan. It’s a book that can change your life, and put you on the right track, making your products more visible while improving your revenue. It’s a realistic book that gives business owners the tools needed to make marketing work online.

What I enjoyed most about this comprehensive guide is how it is compatible with a large audience, whether you’re an experienced business owner, or you’re getting ready to start a company and need a plan. The book gives readers a shift in perspective, which can help you build a better strategy, whether you’re just getting started or looking to shift direction.

Social Media Marketing: A Comprehensive Guide to Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is an excellent guide with comprehensive ideas and concepts. I give this book 5 out of 5 stars for a thorough book with excellent reference material for all your business advertising strategies. It’s well worth an investment, and a win-win for building a successful plan!

[Grady · Rating 5 out of 5]

‘If you fail to plan, you are planning to fail’ – A solid guide to successful social media marketing

Author William Robert Smith shares his experience in logistics and materials management in advising small businesses how to incorporate social media marketing to succeed. He now places that learned information before the reader in this invaluable book – SOCIAL MEDIA MARKETING. As he opens his manual, Smith states, ‘The information shared here is unique because it is a collection of years of experience that includes learning from many mistakes….Start small, learn, and grow.’ In that supportive tone he provides a superb definition of ‘social media’ (a computer technology that allows people to share ideas and information via virtual networks, offering swift electronic communication of content such as documents, photos, videos etc), and explains how social media marketing works, addressing types of ads and how to design them and the impact of the digital marketing sales funnel, the benefits of social media marketing, the best platforms (Facebook, Instagram, Pinterest, TikTok ,YouTube, LinkedIn, Twitter, Snapchat – including Search Engine Organization [SEO], and how to use each one), Email marketing, website digital marketing, how to measure the success of each mode, and a guide to Affiliate Marketing. Excellent resource for beginners as well as for experienced businesses that need to re-think this important sales modality. Very highly recommended.

[Marina Lujan · Rating 4 out of 5]

Social Media Marketing: A Comprehensive Guide to Setting Up an Effective Social Media Marketing Strategy by William Robert Smith is a useful guide for companies or entrepreneurs who want to learn how to grow their business through the use of social networks.

You need the right tools to reach the right people. This book contains everything you need to connect with your current followers and gain new ones.This book will help you choose the best social media platform for promoting your business.

It is a very valuable tool. The author shares solid strategies, tips, and techniques for implementing and measuring social media campaigns. This has been especially helpful to me because I own a handbag business, and I believe I will be able to use all of the information to grow my business on social media.

So, if you want to become an expert in social networks, this book will help you achieve it.

[Almiria · Rating 5 out of 5]

This book is a helpful, no-nonsense guide to successful social media marketing that all business owners and people working in the field of social media marketing should read. It covers all the basics of promoting a business on major social media platforms like Facebook, Instagram and TikTok, as well as influencer marketing, email marketing and more. It covers the fundamentals of SEO (although, of course, there is far more to learn about it than this book covers, but it provides a helpful introduction). It also gives an introduction to affiliate marketing, something I think a lot of small businesses overlook. Great for beginners to the field of social media marketing, as well as for business owners and social media marketers to check that they are pursuing ALL avenues for social media success.

[Kourtney Bradley · Rating 5 out of 5]

must read for social media marketing

In today’s world of promotion and marketing, it’s no secret that the benefits of social media far outweigh other forms of marketing from the past. Social media is the more advanced way of reaching large audiences in today’s world and is effective in almost all aspects of business. This guide will instruct readers on how to best use their social media accounts for marketing related purposes. The chapter that I found to be the most relevant was TikTok Marketing, as I feel like that form of social media is the most popular and persuasive in the current times. I’m looking forward to implementing this newfound marketing information to my business life to see success in my outreach strategies going forward, and would recommend anyone else considering marketing to do the same.

[Nela · Rating 5 out of 5]

Social Media Marketing by author William Robert Smith is a truly useful tool for any business nowadays. A social media marketing strategy is just as or more important than a traditional one, and every business should approach it intelligently and effectively, with the final aim of building a company's brand and boosting sales.

The author offers expert and wise advice to boost brand visibility, to build relationships with potential customers and to establish two-way communication with current ones. I liked his approach since the information is updated, clear and precise, and it is directly and comprehensively communicated. I think this book can be very useful for all kinds of businesses and ventures.

[Juan · Rating 5 out of 5]

Social media is an active and important part in nowadays society; however, I don’t know much about using them to market a business and there isn’t much reliable information around. When I saw this title, I immediately knew it was the kind of reading I was looking for. I was totally right; it didn’t disappoint me at all.
“Social Media Marketing” covers step-by-step instructions on how to expand successfully a business, search and obtain maximum returns, how to set professional goals, and to drive massive traffic and sales, among others.
The nice thing about the book is that its organization is great as well as its essential content and well explained information and author’s background knowledge.

[Aneley Sánchez · Rating 5 out of 5]

How to use social networks to improve business.

I decided to read this book not because I have a business that I want to promote, but because I am a user and consumer of social networks and I am interested in knowing how it works.
Social Media Marketing: A Comprehensive Guide To Setting Up An Effective Social Media Marketing Strategy by William Robert Smith is a very current book that anyone who works in marketing should read. I found it really interesting and it offers tips and strategies that can be very useful.
I grew up with social networks and I understand quite well how they work, but I think this book can be key for entrepreneurs of older generations, who had to adapt to all this!

[Haisam Syyed · Rating 5 out of 5]

Social Media Marketing, written by William Robert Smith, is an effective and comprehensive guide on setting up a Social Media Marketing Strategy. The book is the best foundation for marketing on social media for your business or company. It comprises a multitude of strategies along with information that goes into building a base for your marketing techniques. It educates you on where to start and which way to start thinking in, in order to be successful in marketing. It has goals for you, it tells you about the eight best social media marketing platforms, and even how to maximize ROIs in the best way possible. Great guide overall, really helpful!

[Mia C. · Rating 4 out of 5]

SOCIAL MEDIA MARKETING: A Comprehensive Guide To Setting Up An Effective Social Media Marketing Strategy, written by William Robert Smith, is a very clear guide which provided me a lot of knowledge about social media marketing and social media in general. The aim of this book is to help the reader create a social media marketing system which is useful and provides good results. The guide is well structured and it is easy to find the information. The section I liked the most was that of setting social media goals because I think it is essential to have a goal so as to start doing. The book is not very long and it was written in a simple way, so it was easy to follow and engaging.

[Brenda · Rating 4 out of 5]

I managed my sister's social media shop accounts. And although I find myself using a lot of tools to grow the audience, I'm lacking knowledge and strategies. So, this book was a great discovery for me.

One of the things that I appreciate more about this read was the fact that I was saving time and effort. Knowing exactly what to do and what is going to help achieve certain things allowed me to have more time to create or learn.

Overall, this is a great guide not only for business but for people working with social media. It will give the reader wide information about growing exponentially.

[Margarita Garcia · Rating 5 out of 5]

How much do you know about social media? Do you think it is possible to leverage the strengths of Instagram, YouTube, or Twitter by yourself? You can find these answers and more in this thought-provoking book written by William Robert Smith. The book delivers a global scan of all social media platforms and at the same time teaches the reader how to develop a good strategy to sell their business, increase followers, and set goals. Smith also demonstrates how to use metrics in your social media strategy. While truly business focused, it is a complete book with easy-to-read steps that can be very helpful to entrepreneurs looking to use social media to grow their business and novices alike.

[Santiago Flores · Rating 4 out of 5]

SOCIAL MEDIA MARKETING: A Comprehensive Guide To Setting Up An Effective Social Media Marketing Strategy written by William Robert Smith is a helpful and interesting book that can help anyone grow their business, reaching and attracting more customers. The book is clear and it explains how social media works, how effective marketing should be carried out, and more interesting things I was glad to learn.
The book is super clear and has helped me a lot for the marketing of my brand. I would absolutely recommend reading it. It is not very long and the information is concise,

[Adriana · Rating 4 out of 5]

This is an interesting and useful book any entrepreneur or business owner should read. It provides the right information about social media and it also gives ideas and tips on how to increase the number of customers. The book is simple to follow and it is not very long so it can be read quite quickly and some parts are good to re read.

[Saya Jacaranda · Rating 4 out of 5]

Useful

“SOCIAL MEDIA MARKETING: A Comprehensive Guide To Setting Up An Effective Social Media Marketing Strategy” written by William Robert Smith is a useful book that many people should read because it can be useful for any business. Today, social media is essential for most aspects of our lives and it is a great working tool. This book provided me with info about social media, how to use them and how they work, just to mention some points which I found interesting. I recommend reading it.