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Don't Start a Side Hustle!: Work Less, Earn More, and Live Free

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Don't trade your 40-hour workweek for an 80-hour a week side hustle.

The promise of entrepreneurship is to create a lifestyle of freedom - but the pursuit often leads to a time bankrupt life. If you're an overworked employee who's done with the 9-to-5, a serial entrepreneur who has yet to realize the American dream, or a burned out side hustle owner who's tired of the grind, this book was written for you. 

Passive income expert Brian Page will guide you step-by-step through 38 bitesize chapters that will teach you how to ditch the rat race, and enjoy the "Passivepreneur" lifestyle.  

In Don't Start a Side Hustle, you will learn how
 
Trade working your ass off in exchange for hard-working assets. Create cash flow from products, services, and properties you don't own. Become an "income producer" instead of an "income earner." Live a lifestyle of freedom by building a passive income empire. Follow in Brian's footsteps as he quit his job and earned a 7 figure automated income - in just 47 days.
This book is filled with true stories that will inspire you to live a life you never knew was possible. If your dream is to live more, work less, and earn an automatic income for you and your family, Don't Start a Side Hustle is your roadmap.

236 pages, Kindle Edition

Published October 18, 2022

134 people are currently reading
2660 people want to read

About the author

Brian Page

30 books4 followers

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Displaying 1 - 30 of 52 reviews
Profile Image for Scott Rhee.
2,283 reviews154 followers
April 18, 2025
I’ll preface this review by saying that I received Brian Page’s book “Don’t Start a Side Hustle” as a giveaway from Goodreads and Harper Collins. Thanks to both for the free copy.

There are two genres that I don’t like to read—-business and self-help—-and Page’s book could basically fit into both categories. I read it, though, because it’s always good to tackle something outside of your wheelhouse.

Here’s what I liked: Page seems like a basically good guy who is sharing his business expertise for the right reasons: to help others succeed. I also like his views on working smarter, not harder, and his views on the importance of making and spending time with the people who are most important to you: your family and friends. He repeatedly makes the valuable point that, unlike money or other assets, time is something that one can never get back. I wholeheartedly agree with this.

All that said, I wasn’t completely sold on Page’s main thesis, which is about passive income vehicles (PIVs). Page defines this as “an asset you own, create, or control that generates semi-passive or fully passive income.” Pared down to its essentials, a PIV is a way to make money without actually doing work.

Don’t get me wrong: I would love to make a shit-ton of money without actually doing anything to earn it. Who wouldn’t?

Here’s a couple problems I have with Page’s suggestions on how to go about doing it: He is coming from a world of real estate and hotel management. Page has made millions on the Airbnb circuit, and he’s cashing in on his trademarked BNB Formula, a coaching program for people going into the Airbnb market. I have nothing against what he is doing, and I have certainly nothing against real estate as a business or as a PIV. My main gripe is that real estate is a very different PIV wheelhouse than, say, making music as a career or writing that best-selling novel—-both potential PIVs. The music and publishing industries are vastly different from the real estate industry. They require different mindsets, different talents, different tools.

I’m also not the right demographic for this book. Page clearly is writing this to people who want to be trillionaires. This isn’t a supposition, either; he admits to it a couple times in the book. He believes that, within the next decade, the first of many future trillionaires will appear. Of course, the implication is that he will hopefully be one.

Maybe I’m missing something, but I don’t want to be a trillionaire. What the fuck would anybody do with all that money? I don’t want to buy a small Asian country or build a fleet of space cruisers for a potential intergalactic war. I don’t plan on buying the pockets of everyone in Congress.

I’d be perfectly happy just being a thousandaire who can continuously provide food, shelter, and clothing for my family, leaving enough disposable income for that addition my wife and I want to build on the house or maybe adding Hulu to our list of streaming services or, I don’t know, saving enough for at least the first two years of college tuition for my daughter. My wants and needs are simple.

Also, I’ve given this idea of PIVs some serious thought. Realistically, if you are making money—-a shit-ton of money, according to Page—-off these endeavors in which you don’t have to lift a finger to make, it logically implies that somebody or a group of somebodies are actually having to lift fingers to help you make it, most likely people who are willing to do the work for considerably less income than you. And those somebodies are probably doling out and delegating other jobs to people making even less money.

This begins to sound a little like the money-making efforts that were started by Charles Ponzi in the 1920s and ‘30s. You know, the ones that are better known as Ponzi schemes, a.k.a. pyramid schemes.

This book had some interesting ideas, but it’s ultimately not for me.
Profile Image for Matt McBride.
Author 5 books14 followers
January 5, 2023
For whatever reason I am hugely susceptible to entrepreneur vlogs and rhetoric. I guess because I'm a piss-poor teacher casting about for anything that might get me past a subsistence income.

His broader definition of wealth (as a way for people to reclaim their time instead of a means to itself) was nice to see in a book like this. Further, he gives a good, succinct explanation of why working, as we typically define it, doesn't create real wealth (money or the ability to do what you want with your time).

The lion's share of the book is a spattering of self-help for motivation and focus (which is the type of stuff I read incessantly instead of actually accomplishing something). It's relatively innocuous and even entertaining at some points.

However, I struggled with was a lack of acknowledgement regarding ethical implications of any of the business advice he gives. Airbnb features prominently as a "passive income vehicle" but nothing was said of the way it is inflating the rental and housing markets (which, of course, squeezes those at the lowest income brackets hardest) and is decimating the urban centers of cities (and I'm not even against Airbnb conceptually, just how it exists unregulated). As another example, he advocates offshoring any freelance work you need. It's hard to read lines like "Today you can go to websites like Fivrr or Upwork and for $5 an hour hire freelancers in Asia who have master's degrees. You can hire someone with a doctorate in India for less than what your barista makes at Starbucks. There is an overwhelming supply of human capital..." and not cringe.
Profile Image for Aiden Steinle.
4 reviews
January 12, 2023
While this book attempts to make some useful points about what wealth truly is (i.e. disposable time), it is largely an ego-stroking minefield of common metaphors and popular quotes that left me wondering why I wasted my time.

Typically, when reading or listening to books, I will be happy to let the author carry me along with their thought process and see where it leads. However, this book had jarring moments that had me shouting and speaking out to disagree along the way. From racist & colonial metaphors to leechlike landlord activities, the author is unafraid to out himself as one of the key contributors to late-stage Capitalism. Extracting the most wealth with the least effort can seem like a phenomenal opportunity. And sure, arbitrage opportunities exist and must be leveraged to keep a market healthy. Yet I struggle with Page and his vacuous understanding of money, economics, politics, interest, and basic personal finance.

Many of the "P.I.V.s" (Passive Investment Vehicles) he presents are exploitative of international labor and optimize wealth extraction from less fortunate groups. Even more incriminating, Page speaks highly of billionaires such as Musk and Bezos and claims they earned their wealth by legitimately being "better" than the rest of us, rather than what it truly is - EXPLOITATION of labor. He brags about several such ventures, taking advantage of a one-time payment to a skilled laborer and turning their effort into cash flow for himself in perpetuity.

The segments on cryptocurrency, online courses, and technology companies is comprehensively deconstructed by Chancellor in "The Price of Time", which is a much more educated volume. Virtual wealth through extraction and exploitation is simply not sustainable in the long run, a product of unusually low market interest rates, and will collapse like a house of cards.

Overall, I finished this book out of spite to see whether it could be redeemed. Unsurprisingly, it was not. I do not recommend this book. Instead, read a real book about wealth generation like "A Random Walk Down Wall Street" by Malkiel. Save your time and skip this one.
Profile Image for Theresa Macdonald.
36 reviews2 followers
June 12, 2022
As someone who has spent the last 20 or so years thinking up my next side hustles, I couldn’t resist the title of this book. Have I actually been doing it wrong all these years? If I don’t start a side hustle, then how do I get out of the 9 to 5 rat race?

As it turns out, it’s all about the PIVs (Passive Income Vehicles).

This book is a high-level look at another way of income generation. If you’re thinking about venturing into the Airbnb market, or something similar, then I’d definitely recommend giving it a read.

Or, if you’re just looking for a “better way”, then this book is for you!

Thank you to NetGalley and the publisher for my free copy in exchange for my honest review.
Profile Image for Ryo.
489 reviews
December 31, 2022
I received a copy of this book for free in a Goodreads giveaway.

I'll say right off the bat that I am not the right audience for this book. The author repeatedly states how much focus and dedication it requires to set up the passive income streams he presents as superior to side hustles (I feel like the "PIVs" he talks about are side hustles anyway and it's all just semantics, personally). When he says things like "Desire success as you would desire oxygen when being held underwater," it really turns off somebody like me, who enjoys having a lot of downtime and doing things at a leisurely pace, almost the exact opposite of the author, who was so dedicated to making his first million that he told himself he didn't deserve to watch any TV until he achieved his goal. I'm never going to be that person with that much dedication and that much willingness to make sacrifices. That said, I do think this book presents a very appealing way of becoming wealthy, by building up multiple passive income streams. And while the book makes a good case for why these are so much better than earning more money through more traditional jobs, it falls short on specifics, probably because the author wants you to buy his courses that he mentions throughout the book. He mentions specific some examples, like Amazon doing white labeling or Uber and Lyft being massive producers, but these are wildly unrealistic to achieve. Many of these things are way easier said than done; advice like "Don't become a freelancer, own a freelance website" is completely unrealistic for the majority of people, nor is it even desirable if you don't want to actually run a company. The basic idea behind the book is to think bigger and be more efficient with your time, and to create multiple income streams that require little to no work, at the cost of a lot of work and sacrifice upfront to set that up. But I think that requires a certain personality and mindset that's not quite as universal as the author implies.
Profile Image for Elwin Kline.
Author 1 book11 followers
July 13, 2023
Really solid motivational/financial self-improvement read.

"I really liked it." - 4 out of 5 star rating.

This uses excitement and bold, in your face, "get up and take action chump!" type persona to deliver its message. Which I'm okay with. For some I think the shock factor will hit harder than others, for me I found it compelling and an effective delivery vehicle for what the author's overall intent is.

What I really like about this and what makes it different from all the other numerous entries within this category of books, is the heavy emphasis on keyword: Time.

Being financially rich, yet time poor is not the way, per the author here. A good example being C-Suite Executive types, who work 60+ hour work weeks, are not present as fathers/husbands because they are too busy either being at the office or on the road traveling.

Instead, the authors emphasizes becoming 'Time Rich'. I love it.

The author may be a bit extreme regarding entertainment, stating that you should purge all forms of it from your life to get after your goals. I am more of a fan of delayed gratification and it has worked wonders for my life personally. Cutting everything else off and just solely focusing on your #1 goal in life every single lunch break, immediately upon rising, and your couple hours of free time before bed... the author kinda contradicts himself about being time poor in relation to the life-happiness metric.

But, I get it - he is just trying to push folks to stop making excuses and take action. Some people need extreme measures like putting their phones on airplane mode or leaving them in the car, locking away their TV up in storage, or whatever else the case may be that is holding them back from achieving their goals time wise.

On that note, the whole catchy-phrase he decided to name his book... "Don't start a side hustle" ... is targeting people who quit their day jobs to become entrepreneurs... and fall into the trap of working 6-7 days a week for their own personal business... instead of doing their 40 hours a week in their corporate job and checking out and enjoying life. Again, hitting that Time Rich vs Time Poor emphasis.

I say again, all in all an extremely solid book. Would absolutely recommend.
6 reviews
October 3, 2024
This is probably good for single people who own a house or other asset they can "rent out". There were some thought-provoking items in the first few chapters of this book for sure, it had a good hook.. but I started to lose interest and gain cynicism at chapter 11, when he started ranting about how we can cut back on luxury and entertainment items, like we haven't heard that a bajillion times before if we've ever read any sort of financial book. I haven't owned a TV for decades and don't own a house because the economy vs my income = LMAO, so him ranting at me about that for a chapter and a half made me lose respect for him and notice more how this book is written pretty much only for a certain kind of audience. I get that authors often are giving advice to their past self, but the allegedly helpful books they write get real boring when they start being condescending. I disliked chapters 11 and 12, summary of those is "find someone who has done it before and study them."

Then the book started to get informative again... Kind of. He spends a lot of time ranting about his ideas and success vs giving the information. He literally said "If you have $200k in invested money,.." then lists a bunch of options. "If you have little invested money, you may be at a distinct disadvantage." YA THINK? Why do you think most of us pick up your book?! I think it's worth reading if you borrow it from the library (aka for free), haven't heard the passive income type life strategy before, or you want to study Brian Page. I would have preferred the "cliff notes" version.

Just search "passive income vehicles" and read those articles. I'm so sick of people who write books AS a passive income strategy that aren't actually that helpful to the audience they claim to target, and then reference their expensive programs to get you "the help you need", as if they didn't leave it out of the book specifically for that purpose. But hey, if WE follow that strategy, maybe we'll be millionaire passivepreneurs, too. It clearly works.
This entire review has been hidden because of spoilers.
Profile Image for Unica Godina Le.
123 reviews1 follower
February 9, 2023
Bought this book out of humor, based on the title I found on my Amazon. Because personally, I am a creator by heart, and I love running side hustles. I love starting one. It ignites my spirit. So why not start a side hustle? I literally bought this book to see if the author could prove me wrong. Plus, I like to challenge my mind and gather some new learning perspectives.

While the book provides short, digestible chapters, I found this to be a drag. Even halfway through the book, I ask myself, “𝘸𝘩𝘦𝘯 𝘢𝘮 𝘐 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘨𝘦𝘵 𝘵𝘩𝘦 𝘢𝘯𝘴𝘸𝘦𝘳?”

Brian Page writes a lot about real estate and Airbnb businesses; people who want to buy/purchase/own assets.

This book only has 1 chapter specifically for creators, while the rest of the chapters are aimed toward certain demographics which isn’t fitting for me.

It took towards the last few chapters to realize … that the answer to the book title is something that I’ve already been doing all along. The idea is to turn your creative ideas into a passive income. And the book gives a list of passive income ideas. However, it doesn’t go into the “how” part.

I wouldn’t recommend this book to content creators or people who enjoy building their side projects. There are other books out there that are more fitting for creative entrepreneurs. I also didn’t really learn much from this book as I’ve already learned about the fundamentals beforehand. I’m just not the right audience for this type of book.
8 reviews
August 12, 2023
The Perfect Book For Designing Your Passive Income Lifestyle And Getting Started

I originally read this book because I have hypersomnia (I am excessively tired no matter how much sleep I get) and I struggle to hold a job. I mean it just made sense to read this book since the whole idea of passive income is to gain time freedom along with wealth and self-fulfillment. Well in my case, I need a job I can hold, and passive income seems to be the only work around at this point without resorting to disability support from the government.

Now about the book, I like this book. I give it a 9/10 rating, and I took one point off because while this book tell you “what” to do instead, it really just introduces you to the idea of passive income in general more-so than how to actually generate passive income.

As an introductory book, I can honestly say this is a SUPER AMAZING book on how passive income should be generated and managed. Like, he not only tell you what it is and ways to make it, but he has a whole systematic approach on how to get started in your “passive income career” and how to get it to lead you to the 7, 8, and 9 figure checkpoint and beyond PLUS how to not only make millions but create the time freedom you want.

If you’re into designing and living the lifestyle that you want out of passive income and not just the millions, this book is for you! If you’re a hypersomniac like me, I strongly recommend you start with this book!
Profile Image for Fernando Santa Cruz Ruiz.
49 reviews
July 15, 2023
Si te falta inspiración y necesitas acción radical , este es un buen libro.

La propuesta principal es ser passive-preneur.

El beneficio de este libro va a depender del antecedente y personalidad del lector. Por un lado no profundiza en los cómo , ni en los instrumentos de ingresos pasivos.y su implementación. es verdad que da ejemplos dentro de las historias y anécdotas, pero no hay profundidad de la ejecución de ninguno de ellos. Uno tiene que tener ya ese contexto o buscar otras fuentes para aprender los cómo.

Lo otra idea que propone es tomar acción radical, en lo personal a mi me gusta ese enfoque, pero siendo realistas, le apuesta más a acciones radicales y masivas , vs a estrategia y ejecución constante. Deja claro que se necesita constancia y alto enfoque a mediano plazo y no desesperarse, pero no profundiza en el cómo lograrlo llevado a un proceso o paso a paso.

Buena opción para complementar el conocimiento sobre ingresos pasivos.
64 reviews
March 27, 2024
- [ ] Don’t Start A Side Hustle - Brian Page’s “Don’t Start a Side Hustle” is a book that makes you think and dream the American Dream. He’s honest enough to tell you it requires work and determination. If you are wanting to start a side hustle in this ‘Gig Economy’ at least read his book first. Some of my ideas or aspirations was to jump into some side hustles. After reading this book, I am pivoting to income producing ideas that will last much longer than a side hustle.

Page gives you examples of income producers without all of the effort. At my stage of life, this book resonates and pushes me to consider developing income earners, passive income, and hard working assets that will provide for my retirement and my next generations. Page includes stories of others who he learned from and who he helped along the way to the life they always wanted. This book is definitely worth the purchase price. One idea could change your forever.
Profile Image for TJ Edwards.
535 reviews2 followers
May 4, 2025
So, while I’d love some extra cash (let’s face it, I just want to be able to pay off my mortgage in the next 3 years or sooner, how do I do that?) some of the things he mentions in here are exploiting cheap labour overseas by outsourcing. Also, he’s playing the real estate game, just not in the traditional way. I found that interesting, but still, it felt exploitative in a way too.

I’m starting to realize that these “chase the dollar” type books/advices all seem to have common exploitative threads. Some of his best advices were actually about networking, but also I feel like he is selling you products and services within this book so that those people will then also sell his book.

Also, a lot of these advices sounded like side hustles.
57 reviews3 followers
November 14, 2023
Don’t start a side hustle

Yep. The title drew me in. In a word where everyone is looking for something to do on the side to increase their income, this book is arguing to not…ha, just kidding. It just suggests a mindset shift when it comes to working for yourself.

Advice? Don’t treat it as small time. Don’t act like it a hobby. Forget that you think you’re too busy. Learn to say no (classic). Oh, and my favorite, how to avoid all of the shiny ideas that come by and how to buckle down when you come distracted.

All were helpful.

Was it groundbreaking? Not really, but I did like the talking style and the advice overall.

Solid 3.8!
Profile Image for Zak Schmoll.
311 reviews8 followers
June 9, 2024
This is a fine book, but it basically boils down to urging the reader to create passive income (which ironically this book is for the author by funneling the readers to other services he provides). Most of it is basically common sense to anyone who has a fundamental understanding of cash flow. It is not a bad book, by any means, and for someone who doesn't have any background in understanding the power of exponential growth and the way that passive income can drive that, this would be valuable. For the rest of us, if you simply need a mental reminder of why you care about passive income, that would be the primary value of this book.
615 reviews
January 18, 2023
Maybe I'm a dinosaur, but the thought of relying on things I can't touch to provide income make me leery. I know the world is digital, but it's unnerving to me, and doesn't feel secure.

This book felt to me like one long sales pitch for the author's products. He does, however, bring up a good point--you will never succeed in anything if you don't desire it like breath itself. I guess I don't have that pressing desire to be a millionaire. Maybe a younger person with more energy and faith in technology would benefit from this book.
3 reviews
January 27, 2023
The author spends chapter after chapter telling us why he’s qualified to discuss this subject, but the book is short on details and suggestions. It’s all about passive income vehicles (PIVs). He uses the AirBnB example a lot and mentions that he has a virtual team that takes care of the details. He doesn’t explain how you get one of those teams or what it costs. If you already believe that PIVs are the correct route for you, then this book won’t get you much further. Skip to the very end where some examples are listed.
50 reviews
July 2, 2024
Mind expanding book, I wouldn’t even read the negative reviews that create doubt and skepticism when he is trying to teach you to think in a more abundant way. There is no get rich quick scheme here. He mentions how hard it was a million times, but at least the hard work is funneled in a direction aimed to actually give you more freedom, not just more work.

The book is a living breathing example of a passive income vehicle. Recommending it to the trusted people in my life who I think would benefit from thinking bigger than where they are.
Profile Image for Nette.
295 reviews
August 20, 2022
I had read various book of this nature and I must say Brian Page wrote one of the clearest guided how-to books with Don't Start a Side Hustle. The explanations of someone who has done it, who is not gatekeeping, and truly wants to help are clear in how informative Don't Start a Side Hustle! is. There is support in the way the comes across and shares his knowledge which is admirable, and you will learn a lot from this book.
1 review
February 14, 2024
Brian tunjuklah apa bidang yang kita boleh dapat duit tanpa usaha setiap hari. Macam buat ebook, kita buat sungguh-sungguh, pulun 2,3 bulan hasilkannya.
Bila dah jual, kita tinggu duit masuk tanpa usaha pasal nak buat buku tu lagi.

Ada banyak lagilah. Brian naikkan semangat kita kalau kita tengah down. Sebab dia cerita apa dia buat masa takde duit.

Bukan kita sahaja yang takde duit orang lain pun sama.
Cara dia buat duit tu yang kita wajib tahu.
Profile Image for Darya.
752 reviews19 followers
June 8, 2022
A good book to think and reflect on how you do things in life to get extra cash flow. There are some ideas throughout the book as well as listed at the end. If you are looking for a step by step action plan, this book present more of a strategic overview on how to create such a plan and gives you some hints on where to start and with what.
2 reviews
January 10, 2023
Passive Income Dynamite

I think this is the most honest informative book on creating life changing wealth that I have ever read. If you want to create generational wealth this is the book to read and keep in your library. I am convinced. The only obstacle now is helping my spouse to see what I see in order to accomplish this.
Profile Image for Sunny.
149 reviews5 followers
January 31, 2023
Overall, good info and good tips. Much of the tips I've read in other books - but he does share that he too has read a lot of other books in this category.

Sure, it IS kind of an infomercial to sell his course... but he also gives quite a few passive income ideas and his writing style is very motivating.
49 reviews2 followers
February 26, 2023
The problem is that this book is mostly “why” and very little “how.” If you’re picking up this book, you’re probably already sold on passive income. You want to know what to do next. The most guidance the author gives on specific passive income vehicles is a link to the book’s website. I’m giving it 3 stars instead of 2 because, while gimmicky, it was at least a quick read.
Profile Image for S C.
220 reviews1 follower
February 26, 2023
Essentially a self-help book, which I loathe. So, my mistake for reading. But even with that in mind, there's something about the strategy the author promotes that seems fraught with failure. He would slough that off by saying you have to take chances to succeed. That might be true, but it doesn't change the reality of the risk.
70 reviews
September 1, 2023
Good well-rounded book on creating passive income. It covered everything that could be needed to start a side source for on-going income, but only the generalities. Because of the expanse area covered, it was not (and could not have been) the only reading material needed to start making passive income. And as Brian said in the book, it won't be easy, but it will be worth it.
3 reviews
April 17, 2024
Insightful and raw.

If you too understand that your time is your most valuable asset,
Brian will offer you a strong basis to invest it wisely and live a lifetime of freedom, perhaps even more than you could wish for.
On my way to being financially free, I am now working on building a bigger picture than planned.




Thank you


62 reviews
June 6, 2024
Some good points in this book. Overall fairly general information. But it's probably exactly what you expected it to be. Just enough information to get you curious about buying a course or more from the author. It was a short read. I rented the audiobook and didn't regret listening to it. I probably would not have spent the money to physically purchase the book though
2 reviews
May 4, 2024
Einfach geschrieben mit anschaulichen Beispielen aus dem Leben des Autors. Grundsätze für das Leben sowie erschaffen eines passiven Einkommens. Leider nicht sehr Praxisnahe, sondern allgemein formuliert.
40 reviews
December 1, 2024
The author presented a questionable perspective, particularly when suggesting multi-level marketing as a legitimate strategy for generating income. Nonetheless, it was insightful to gain an understanding of the mindset behind such viewpoints.
1,831 reviews21 followers
June 27, 2022
Some decent ideas here. I would consider this a starting point in many ways. You'll want to do further research depending on your situation.

Thanks very much for the free ARC for review!!
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