I segreti dei grandi narratori: Sette strategie per diventare la versione più influente e ispirazionale di se stessi

by Bernadette Jiwa

Da sempre la narrazione è uno strumento usato per intrattenere, insegnare e offrire spunti di riflessione negli altri. Al di là dei luoghi comuni, l’abilità narrativa non è affatto si tratta, piuttosto, di una competenza che ognuno di noi può apprendere e perfezionare. In questo libro, l’autrice di bestseller e insegnante di storytelling Bernadette Jiwa condivide sette strategie per diventare grandi narratori e spiega come svilupparle al fine di creare fiducia e stringere rapporti con chi legge o ascolta.
Scoprirete come essere più presenti e in sintonia con il mondo che vi circonda; come trovare la meraviglia nel quotidiano e sfruttare la forza del particolare; come parlare a cuore aperto e raccontare la vostra verità. Per ultimo, ma non meno importante, imparerete a riconoscere e riprodurre gli schemi narrativi delle storie più potenti, così da tracciare un percorso emotivo che vi porterà fino al cuore del vostro pubblico.
Una volta trovata la vostra voce riuscirete a concretizzare il cambiamento che desiderate – che sia infondere speranza ai membri del team, creare un rapporto di fiducia con i clienti o consolidare una relazione.
Edizione italiana arricchita dalle pagine Lo storytelling è cambiamento, a cura di Cristiano Carriero.

Genres: Writing, Nonfiction, Communication, Self Help, Business, Leadership

171 pages, Kindle Edition

Published July 4, 2022

About the author

Bernadette Jiwa is an Irish Australian writer and story skills teacher. For ten years, she successfully published award-winning non-fiction books before embracing the freedom of fiction.

Her Dublin novels, THE MAKING OF HER and EVERY SHADE OF LOVE, were published in 2022 and 2025.

Reviews

[Anu · Rating 4 out of 5]

Started slowly and linearly. But picked up steam in the latter half. Stories in the book are fun, good references, the book itself feels very listicle like.

[Rina Zhubi · Rating 5 out of 5]

A qick read packed with valuable information and beautiful sentences.

The book keeps you entertained with good stories.
It inspires you to be a better, compassionate person.
It teaches you the skills and attitude that helps you be a storyteller of your life.

[Bogdan · Rating 5 out of 5]

Brilliant book, just a quick go through ‘stories’ as a very powerful influencing skill to perfect.

Take away: ‘We become stronger and more connected when we prioritise finding, owning and sharing our stories’

Book’s more like a reminder or cheatsheet with the basics concepts to have in mind.

5C’s structure to craft powerful stories:
- Context
- Catalyst
- Complication
- Change
- Consequence

Pondering passage - ‘correlation is not causation. Simply knowing the answers to questions will not produce the good outcomes. It is not what is known that is the critical factor, but HOW the children come to know it’

[Fer A. Pérez Zetina · Rating 5 out of 5]

I loved this book! It’s a beautiful and personal way to learn how to become a storyteller. Bernadette Jiwa follow a method that’s is simple and effective. Also illustrated theirs arguments with personal and vulnerable stories.

If you are searching for marketing tips, this book it’s not for you. But, if you want to go deep into your soul and find the voice and stories that lives in you, maybe it’s a excellent choice.

Pd. I’m learning English, so sorry if you find any mistakes

[Kajanan · Rating 5 out of 5]

If I was a teacher, I’d make this required reading for my students

Storytelling is more than just trying to become a better writer or speaker. It’s the fundamental method through which all humans communicate. Moreover, it also provides an avenue for us to reflect and share what we have learnt.

This book provides amazing and concise tips on how to become a better storyteller and why this is important. You simply must read it.

[Jane · Rating 5 out of 5]

Whether you are a writer or not, this book gives you skills to be a good storyteller. And we all tell stories, whether as writers or to friends and families. Each chapter starts with a quote and ends with a list of skills to apply. Jiwa has also told a story or two in each chapter, all engaging. I really enjoyed this book and would recommend it to all.

[Shawn Kopke · Rating 4 out of 5]

Great Short Read Packed Full of Goodness

Excellent advice on how to tell a compelling story. It gives you courage, a structure to follow, and the prod to make you do it. I pulled several good points that I will use in my everyday life. Thanks for the insightful book.

[Mike Burke · Rating 5 out of 5]

Fine book! Good advice, well presented.

Every point the author makes is highly relevant, and each point is accompanied by stories and examples that illuminate the learning experience. I hope this book has changed me, and if not, I will read it again and again until it does.

[Mark J. · Rating 5 out of 5]

Good pointers on Story Structure

I liked the authenticity of the author - her stories were engaging and her simple distillation of the material presented made for an easy read - highly recommended if you are interested in improving your writing or speaking skills

[Chris Loeffler · Rating 4 out of 5]

Quick, easy read, but meaningful enough that I will be reading it again. Or at least reviewing the most important ideas. I was so intrigued I had to keep reading, while wanting to reread most chapters to take it. The author mixes important storytelling elements with great examples throughout.

[Xsitaaz Chadee · Rating 5 out of 5]

great overview of storytelling

If you want a book on the basic characteristics of telling a story, then Jiwa’s book “What Great Storytellers Know” is your starting point. Also, move through her series of books to cement the 7 skills mentioned in this book.

[Dave · Rating 4 out of 5]

A bit on the short side, but up to Jiwa's usual high standard of practicality.

[adriana garcia · Rating 5 out of 5]

Brilliant.

I really cheer this reading. The best guide book i have ever read. Gracias por pasarnos tanto conocimiento. Empezaré a escribir mi historia

[Taylor · Rating 5 out of 5]

A quick read for anyone interested in being a better storyteller. A reminder that stories are all around us and we can choose how we share them. Thank you, Bernadette, for this gem 🤗❤️

[Alex K · Rating 3 out of 5]

Decent

There was one fantastic chapter on structure- the rest was decent. Worth the read but not my favorite book on storytelling. It’s geared more towards marketers than writers.

[Dawn · Rating 5 out of 5]

Thank you so much, Bernadette Jiwa!! This book is one of those experiences that has changed how I exist in the world. ❤️

[Cody Lunsford · Rating 4 out of 5]

(read for work)

[Natalia Navrotska · Rating 5 out of 5]

Simple, interesting guide

[Cody James Cummings · Rating 5 out of 5]

Love the simplicity of the message. Took lots of notes. Recommend.

[Karen · Rating 3 out of 5]

Pleasant book. Lots of repetition, veiled in a different version of the same thing. Was hoping for something a bit more tangible. However I’m sure it will be perfect for the right reader.

[Peppina · Rating 4 out of 5]

Inspirational and practical

[Howard · Rating 5 out of 5]

Wonderful Book about learning how to tell powerful stories!
Bernadette is a master at storytelling, her ability to find and tell powerful stories is second to none! This is a great book to help you get started, telling your own stories!

[Daniela - The Flare D · Rating 5 out of 5]

Questo piccolo libro di poco più di 150 pagine è un vero gioiello: è un manuale interessante e prezioso per imparare a conoscere le migliori strategie per diventare grandi narratori, di se stessi in primis. Bernadette Jiwa guida il lettore in una serie di capitoli alla scoperta delle fonti delle possibili storie che ognuno di noi potrebbe raccontare e che nella maggior parte dei casi nascono da momenti della vita di tutti i giorni. Il punto di partenza è il nostro occhio sulla realtà. Il libro è pensato per chi vuole imparare a usare lo storytelling sia in ambito professionale sia nella sfera privata con l’obiettivo di diventare d’ispirazione per chi ci circonda. Eccellente lettura!

[Paul Triller · Rating 5 out of 5]

Brilliant, educational, enlightening, and extremely useful.

Well worth the second read!

[Robyn · Rating 5 out of 5]

Loved it. A book to re-read over and over to absorb the content.