The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals

by Kai-Markus Mueller, Gabriele Rehbock

Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation. In The Invisible The Secrets and the Science of Winning Minds and Winning Deals , neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals.  In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations. The authors show you how to influence buying decisions and how to successfully respond to challenging business situations in order to put you in control of the levers that drive sales success. You’ll also find An essential, step-by-step playbook for sales professionals, The Invisible Game will also earn a place on the bookshelves of entrepreneurs, business owners, and other independent professionals―like lawyers, accountants, freelancers, consultants, and programmers―who regularly sell their services to other businesses.

272 pages, Hardcover

Published October 24, 2022