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The Online Presence Roadmap: A Practical Guide to Confident Online Marketing for Translators and Interpreters
Marketing your freelance translation or interpreting business online doesn’t have to be difficult or painstaking. It doesn’t have to be tedious or anxiety-inducing. In fact, it should feel like a natural part of your business, because it should feel like you. Part practical manual, part marketing toolbox, part content and copywriting guide for “word people,” The Online Presence Roadmap is for translators and interpreters who don’t know where to start or lack confidence when it comes to marketing their businesses online. It’s for those who want to be successful by learning to build their online presence strategically and in a way that feels natural and sustainable.
Visualizing your online presence as a map makes the abstract digital world feel more tangible and manageable. By working through the exercises in The Online Presence Roadmap , you'll gain clarity about where to spend your time marketing your freelance business online and how to lay out the paths for your clients to find you in a logical, streamlined, and easily navigable way. Whether you go directly to any single chapter of the book or you read it from start to finish, The Online Presence Roadmap will inspire you to take control of your online presence with a sense of confidence—one that will showcase your business in the best light to the customers who are right for you.
“An engaging online presence is a crucial part of a successful freelance translation or interpreting business, but getting there is a challenge for beginning and established freelancers alike. We all think we don't have the time, skills, or budget to get it right; or we're too afraid to even begin. In this approachable, practical book, Madalena Sánchez Zampaulo breaks the process of creating a robust online presence into doable steps that will work for freelancers at all levels of experience.”
—Corinne McKay, French/English translator and interpreter and founder of Training for Translators
“I love this book, especially the insightful chapter on LinkedIn! Madalena ably demonstrates that you don't have to do it all or be everywhere online to have a strong, successful presence as a translator or interpreter. The key is to take a few simple steps on a consistent basis. This book is packed with helpful tips and takeaways—but best of all are the hands-on exercises that you can do at the end of each chapter to start getting immediate results. Highly recommended!”
—Joachim Lépine, M. Ed., certified French-to-English translator and cofounder of LION Translation Academy
“There is no shortage of marketing advice for small business owners, but much of it seems far too overwhelming for everyday use. This remarkable book for ‘word people’ starts at the most important point—overcoming self-doubt. The practical steps described in each chapter help create a consistent outreach routine that is sure to produce results.”
— Dorothee Racette, CT, CPC and author of Complete What You Started
Visualizing your online presence as a map makes the abstract digital world feel more tangible and manageable. By working through the exercises in The Online Presence Roadmap , you'll gain clarity about where to spend your time marketing your freelance business online and how to lay out the paths for your clients to find you in a logical, streamlined, and easily navigable way. Whether you go directly to any single chapter of the book or you read it from start to finish, The Online Presence Roadmap will inspire you to take control of your online presence with a sense of confidence—one that will showcase your business in the best light to the customers who are right for you.
“An engaging online presence is a crucial part of a successful freelance translation or interpreting business, but getting there is a challenge for beginning and established freelancers alike. We all think we don't have the time, skills, or budget to get it right; or we're too afraid to even begin. In this approachable, practical book, Madalena Sánchez Zampaulo breaks the process of creating a robust online presence into doable steps that will work for freelancers at all levels of experience.”
—Corinne McKay, French/English translator and interpreter and founder of Training for Translators
“I love this book, especially the insightful chapter on LinkedIn! Madalena ably demonstrates that you don't have to do it all or be everywhere online to have a strong, successful presence as a translator or interpreter. The key is to take a few simple steps on a consistent basis. This book is packed with helpful tips and takeaways—but best of all are the hands-on exercises that you can do at the end of each chapter to start getting immediate results. Highly recommended!”
—Joachim Lépine, M. Ed., certified French-to-English translator and cofounder of LION Translation Academy
“There is no shortage of marketing advice for small business owners, but much of it seems far too overwhelming for everyday use. This remarkable book for ‘word people’ starts at the most important point—overcoming self-doubt. The practical steps described in each chapter help create a consistent outreach routine that is sure to produce results.”
— Dorothee Racette, CT, CPC and author of Complete What You Started
187 pages, Paperback
Published September 27, 2022
6 people want to read
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August 23, 2023
The absolute bible for anyone running a translation or interpreting business! The writing is clear and engaging, and the advice is completely spot on! Chapter summaries and action items make it easy to follow through on the many tips.
Displaying 1 of 1 review