I wrote this book to equip you with the fundamentals of business planning and, equally importantly, help you visualise Your idea, analyse it, and craft a professional business plan that bring out the value of that idea.
Whether you are planning to start a home delivery restaurant, a solar panel retail shop, an online store, or any other business, the tools you will find here will be invaluable to: 1. Realistically establish the potential for your business idea; 2. Carry out cost-effective online research on your market; 3. Analyse your competitors, whether they are direct or indirect; 4. Build sensible sales forecasts; 5. Draft a business plan complete with descriptive sections and financial projections. Business angels, venture capitalists, lending institutions, granting bodies, crowdfunding investors, a prospective co-founder. Whoever lays their eyes on your business plan will be hoping to find something that spark their interest in your business and in you. And conveying the potential of your idea is paramount. Just as important as the need for your business to have a competitive advantage over the other players. Yes. Whatever your industry, your future customers will have to see that something in your offering that makes “Your” business better, in one way or another, be it in terms of novelty of your product, lower selling price (while generating large enough margin and good profits at least in the long run), quality of your product, better marketing plan, better distribution, or a new promising market or region, or else. Let me help you craft a great and professional business plan that showcases your business potential. I hope you will find this book valuable and, equipped with the necessary planning tools, discover your way into the world of entrepreneurship.
Nato e cresciuto a Cagliari, all’età di 26 anni ho lasciato tutto e mi sono trasferito a Londra, dove ad oggi ho maturato la maggior parte della mia esperienza lavorativa. Ho provato a rifarmi una vita a Cagliari dopo qualche anno, ma sono rientrato definitivamente a Londra nel 2015 insieme a mia moglie e a nostro figlio.
Razionale e attento ai dettagli per via della mia formazione economico-aziendale e del lavoro, sognatore nell’animo, forse è questo connubio caratteriale che mi ha portato a scrivere un thriller finanziario. O forse sono stati l’indole metodica e posata di mio padre, commercialista in pensione peraltro apprezzato nel suo ambiente, e la natura artistica di mia madre, ex insegnante di musica. Difficile stabilirlo, ma nell’infinità di combinazioni possibili oggi sono diventato quello che sono.
I cannot count the number of times I have sat through episodes of the television show "The Apprentice" with my head in my hands. Speaking specifically on the British version, the series routinely includes a particularly challenging episode where prospective investment candidates undergo multiple gruelling interviews where inevitably everyone's business proposals gets ripped to shreds. Watching through my fingers, all I can think is "do these people even know what a business plan is?"
I have these toe-curling scenes playing in my head as I reach for How to Write a Business Plan. A fellow British national, Alessandro Bosasco even refers to the television show "Dragon's Den" (the UK version of "Shark Tank") as another example of people being very publicly grilled before deciding whether or not to invest in a start-up business. This book is intended as an antidote to the condition of poor planning, a no-nonsense guide to writing a business proposal from calculating turnover projections to the basic structure of what a business plan should follow.
This is informative book is assisted by a large number of illustrative spreadsheets and screengrabs, produced for a fictional case study (a business in the catering industry). While there is a lot to digest here...there is also a lot to digest here! Personally I found it difficult to read and interpret the spreadsheets and data sets, having to scroll back and forth between pages to interpret the wording in bulky paragraphs and match it with the visual content. While the portrait orientation of books can be space limiting (especially for Excel spreadsheets), it can be equally difficult to interpret on a digital device when the same images are flipped horizontally.
Good for those already possessing a level of business acumen, more fresh-faced readers may struggle when it comes to How to Write a Business Plan. Another level of granular detail, annotated images and breaking down the workings out between certain figures would have made it more accessible. With a few revisions I can see this being a highly popular guide in future editions.