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Primal Storytelling: Marketing for Humans
“I woke up to my mother’s screams”
These are the first words of Anthony Butler’s Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.
Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren’t consistent. So Butler set out to fix it—to design a reliable digital marketing system that would always come out ahead.
The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.
These are the first words of Anthony Butler’s Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.
Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren’t consistent. So Butler set out to fix it—to design a reliable digital marketing system that would always come out ahead.
The result is a cutting-edge approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.
222 pages, Kindle Edition
Published October 11, 2022
25 people are currently reading
41 people want to read
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Displaying 1 - 4 of 4 reviews
November 3, 2022
Primal storytelling is where social psychology, human emotion, and story telling come together to create a story that connects with target audiences.” – p. 30.
Marketing departments and firms have the difficult job of influencing their target audience’s behavior in a way that convinces them to buy a specific product or service. There are many, many books out there targeting marketing professionals and businesses. Whether it be marketing one’s personal brand, how to position a product, or how to create a marketing plan and strategy, the field of marketing manuals is full of competition. Anthony Butler, however, sets himself apart in his book, “Primal Storytelling: Marketing for Humans” as he uses his own marketing expertise to craft a formula for success in engaging one’s primal urges and emotions to promote a story and attract an audience.
Butler does an excellent job in explaining to readers the four main story types, the five brand archetypes, and the five basic plots used as he walks readers through the key ingredients to storytelling. As he details each piece of the storytelling puzzle, he draws readers in using his own personal experiences and that of well-known brands in today’s world (think SpaceX, Apple, etc.).
“Primal Storytelling” is a quick and informative read. I found Butler using his own formula in the stories told within this book to draw me in to his message. His words easily connected readers to the page and gave us points of understanding as he used well-known brands to hammer home his storied formula. “Primal Storytelling” breaks down marketing in a fascinating way. Despite having no experience or background in marketing myself, the way he lays it all out, breaking down each element of a story, had me analyzing ads and commercials in new ways. Full of examples and analysis, Butler brought his expertise to life in a way that was not only insightful, but understandable both at the fundamental level and within a more complex and nuanced way.
No industry is left out. From insurance to space travel, car rentals, banking, and more, the Primal Storytelling Formula is shown to work across them all, helping readers use the power of marketing, through storytelling, to niche and position their own brands for success.
Marketing departments and firms have the difficult job of influencing their target audience’s behavior in a way that convinces them to buy a specific product or service. There are many, many books out there targeting marketing professionals and businesses. Whether it be marketing one’s personal brand, how to position a product, or how to create a marketing plan and strategy, the field of marketing manuals is full of competition. Anthony Butler, however, sets himself apart in his book, “Primal Storytelling: Marketing for Humans” as he uses his own marketing expertise to craft a formula for success in engaging one’s primal urges and emotions to promote a story and attract an audience.
Butler does an excellent job in explaining to readers the four main story types, the five brand archetypes, and the five basic plots used as he walks readers through the key ingredients to storytelling. As he details each piece of the storytelling puzzle, he draws readers in using his own personal experiences and that of well-known brands in today’s world (think SpaceX, Apple, etc.).
“Primal Storytelling” is a quick and informative read. I found Butler using his own formula in the stories told within this book to draw me in to his message. His words easily connected readers to the page and gave us points of understanding as he used well-known brands to hammer home his storied formula. “Primal Storytelling” breaks down marketing in a fascinating way. Despite having no experience or background in marketing myself, the way he lays it all out, breaking down each element of a story, had me analyzing ads and commercials in new ways. Full of examples and analysis, Butler brought his expertise to life in a way that was not only insightful, but understandable both at the fundamental level and within a more complex and nuanced way.
No industry is left out. From insurance to space travel, car rentals, banking, and more, the Primal Storytelling Formula is shown to work across them all, helping readers use the power of marketing, through storytelling, to niche and position their own brands for success.
November 9, 2022
“Primal storytelling is where social psychology, human emotion, and story telling come together to create a story that connects with target audiences.” – p. 30.
Marketing departments and firms have the difficult job of influencing their target audience’s behavior in a way that convinces them to buy a specific product or service. There are many, many books out there targeting marketing professionals and businesses. Whether it be marketing one’s personal brand, how to position a product, or how to create a marketing plan and strategy, the field of marketing manuals is full of competition. Anthony Butler, however, sets himself apart in his book, “Primal Storytelling: Marketing for Humans” as he uses his own marketing expertise to craft a formula for success in engaging one’s primal urges and emotions to promote a story and attract an audience.
Butler does an excellent job in explaining to readers the four main story types, the five brand archetypes, and the five basic plots used as he walks readers through the key ingredients to storytelling. As he details each piece of the storytelling puzzle, he draws readers in using his own personal experiences and that of well-known brands in today’s world (think SpaceX, Apple, etc.).
“Primal Storytelling” is a quick and informative read. I found Butler using his own formula in the stories told within this book to draw me in to his message. His words easily connected readers to the page and gave us points of understanding as he used well-known brands to hammer home his storied formula. “Primal Storytelling” breaks down marketing in a fascinating way. Despite having no experience or background in marketing myself, the way he lays it all out, breaking down each element of a story, had me analyzing ads and commercials in new ways. Full of examples and analysis, Butler brought his expertise to life in a way that was not only insightful, but understandable both at the fundamental level and within a more complex and nuanced way.
No industry is left out. From insurance to space travel, car rentals, banking, and more, the Primal Storytelling Formula is shown to work across them all, helping readers use the power of marketing, through storytelling, to niche and position their own brands for success.
Marketing departments and firms have the difficult job of influencing their target audience’s behavior in a way that convinces them to buy a specific product or service. There are many, many books out there targeting marketing professionals and businesses. Whether it be marketing one’s personal brand, how to position a product, or how to create a marketing plan and strategy, the field of marketing manuals is full of competition. Anthony Butler, however, sets himself apart in his book, “Primal Storytelling: Marketing for Humans” as he uses his own marketing expertise to craft a formula for success in engaging one’s primal urges and emotions to promote a story and attract an audience.
Butler does an excellent job in explaining to readers the four main story types, the five brand archetypes, and the five basic plots used as he walks readers through the key ingredients to storytelling. As he details each piece of the storytelling puzzle, he draws readers in using his own personal experiences and that of well-known brands in today’s world (think SpaceX, Apple, etc.).
“Primal Storytelling” is a quick and informative read. I found Butler using his own formula in the stories told within this book to draw me in to his message. His words easily connected readers to the page and gave us points of understanding as he used well-known brands to hammer home his storied formula. “Primal Storytelling” breaks down marketing in a fascinating way. Despite having no experience or background in marketing myself, the way he lays it all out, breaking down each element of a story, had me analyzing ads and commercials in new ways. Full of examples and analysis, Butler brought his expertise to life in a way that was not only insightful, but understandable both at the fundamental level and within a more complex and nuanced way.
No industry is left out. From insurance to space travel, car rentals, banking, and more, the Primal Storytelling Formula is shown to work across them all, helping readers use the power of marketing, through storytelling, to niche and position their own brands for success.
March 27, 2023
Great Book on Marketing
This book will show you how to properly create a consumer profile, tell your Brand's story and create content that catches people's attention. Highly recommended!
This book will show you how to properly create a consumer profile, tell your Brand's story and create content that catches people's attention. Highly recommended!
January 22, 2025
Not a book for seasoned marketers.
Displaying 1 - 4 of 4 reviews