Making judgments, and decisions are uniquely human traits that advantageously mediate coexistence, which means, whenever something has to be done, decision(s) has/have to be taken. As much as some decisions can be taken without recourse to anything, organizational decisions are not expected to be taken without recourse to certain factors or features.This knowledge paved the way for analytics, and it is even more interesting that in recent times decisions that are not necessarily organizational have begun to be reshaped by analytics. Traditional times may have heavily relied on pontification, but not these times. Our time is the era of making judgments or decisions, not based on what some elite believe, but based on obtainable data.Data analytics is tossed around in the media as if it were magic. Major businesses forecast everything from when their consumers will become pregnant to when they would desire a new pair of Yeezys. It's a brave new world where seemingly insignificant data may be converted into useful knowledge to drive smart business decisions.But how does one go about doing data analytics? Data analysis is nothing more than following simple processes to transform raw data into useful knowledge. And author and data scientist Matthew Taylor will show you how to do it in the familiar surroundings of a spreadsheet in this book. Have a nice read!
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