Government Marketing Best Practices 2.0: What You Need to Know for Accelerated Success

by Mark Amtower, Sheri Ascencio, Joyce Bosc

A quick shout-out to Eileen Cassidy Rivera and Janet Waring, both contributors, but Kindle limited the number or people I could list as contributors.

The federal government market in the U.S. is the largest market in the world. It is Fortune One. The government buys nearly every product and service imaginable.

It is also one of the most complicated and competitive markets in the world, filled with arcane rules and minutiae, public laws and regulations regarding the procurement of goods and services. These effect the bidding, sales and marketing processes we employ in the arena of government contracting.

Marketing plays a huge role in winning business in the public sector, but marketing here is different and it has to address the market, and the segments of the market, in ways that resonate with buyers and influencers making decisions that impact the lives of citizens and soldiers, civilian government employees and others impacted by the products and services purchased by Uncle Sam.

Government Marketing Best Practices 2.0 is a collaborative effort among several leading government marketing experts. It is designed to provide both the novice and experienced GovCon marketer with strategies, tactics and tips to develop and execute successful marketing plans in the vast public sector arena. It will help all who read it to become better public sector marketers and tom level up your game.

The book does not have to be read sequentially, as each chapter is designed to be a stand-alone work. We address

- Annual Strategic Stephanie Geiger
- Corporate Eileen Cassidy Rivera
- Thought Leadership in Mark Amtower
- PR for Joyce Bosc
- Association Katie Helwig
- Positioning Your Digital Footprint for Janet Waring
- The Importance of Content Creation — Owned Chris Parente
- Stephanie Geiger
- Sheri Ascencio
- Developing a Marketing Stacey Piper
- Email Stacey Piper
- Pre-Programmatic Why it Matters When you Are Trying to Win
Government Carl Dickson
- Marketing to the Intel Larry Letow
- Creating Buzz and Building Relationships Through Chelsea
Meggitt
- LinkedIn and Social Mark Amtower

Government Marketing Best Practices 2.0 is the first collaboration between Mark Amtower and Government Market Press, and Government Marketing University (aka, GMarkU) and marks the beginning of a relationship that will produce more books for the GovCon market.

169 pages, Kindle Edition

Published October 17, 2022

About the author

According to Guy Timberlake, CEO of The American Small Business Coalition, Mark Amtower is the “Godfather of government marketing.” Government marketing veteran Bob Gosselin of EMC called Amtower “the best of the best of government marketing gurus.”

Author, consultant, speaker and radio host Mark Amtower has focused on one market – Global One - doing business with government - for twenty-five years. Known in Washington, DC for his all-black attire with no tie, Mark is by far the most influential and candid voice in business-to-government marketing, quoted in hundreds of articles, doing interviews on business-talk radio around the country, speaking at multiple conferences and seminars each year (including the now infamous Amtower’s Laws of Survival and Success speech), and writing over 50 articles a year. He has been profiled in Federal Computer Week (October, 2005) and Entrepreneur magazine (July 2006), and was on the cover of Network World in 2002.

Amtower’s reputation in the government and business-to-business market is predicated on his knowledge, candor, honesty and ability to simply say “I don’t know.” Over the years this has led to his having a large, loyal following. With the July, 2005 debut of Amtower’s Laws of Survival and Success at the Merit Direct annual client conference, people got the first public insight into the ethics he strives to live by. The speech, according to one attendee, was “like Steve Covey’s ideas being presented by Conan the Barbarian – this is a no-nonsense, ‘better listen to me’ kind of guy.” The audience loved it.

Why Epiphanies Never Occur to Couch Potatoes evolved from the 2005 speech to become Amtower’s public statement on the benefits and rewards of living the good life- defined in your own terms, told in his patented no-hold-barred, simple and direct style. As Olga Grkavac, Vice President of the Information Technology Association of America says, “Amtower is a true original.”