The CXPA CX book of knowledge 1st edition is a commendable effort by the CXPA community to provide a comprehensive guide to customer experience management. While I appreciate the effort placed into the book, some areas require improvement.
One major issue is the lack of collaboration and integration of ideas. The book was written by several teams in silos, which resulted in repetitive concepts and definitions. To enhance the book's readability and value, there is an accessibility issue with the book is the inability to use any text-to-speech tool to read aloud the content. This feature is crucial for people with visual impairments or learning difficulties. The CXPA community should prioritize accessibility to ensure that the book is accessible to everyone interested in customer experience management.
Another area that requires improvement is the book's visual design. The text-heavy format, with minimal visuals, made for an unengaging reading experience. It's important to incorporate more visuals and redesign existing ones to make the content more visually appealing and engaging.
The CXPA community should be mindful of its brand promotion practices. Using personal brands (while citing some sources) to promote the CXPA certificate can be perceived as disingenuous and undermine the community's credibility.
Additionally, The book provides a lot of theoretical concepts that are not always practical in real-life scenarios. While having a theoretical foundation is important, it's also necessary to provide practical solutions to real-life challenges in customer experience management. Please notice that Great scientific leaps come more from a clash of ideas than from an accumulation of facts. and finally, Practice What You Preach!
Lastly, the price of the book is a significant concern. The digital download costing $99.95, and the printed softcover $199.95, is not justified considering the book's overall value for money. This high price point may make it inaccessible to many individuals and small businesses interested in the customer experience field. It's important to consider the accessibility and affordability of the book to make it accessible to a broader audience.