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Ascending Growth: Improve Customer Value. Drive Business Growth. Elevate Your Career.
“A must read for every B2B marketer…”
– Thomas Barta, co-author of #1 marketing leadership book, 'The 12 Powers of a Marketing Leader".
Improve Customer Value. Drive Business Growth. Elevate Your Career.
Ascending Growth is a must-read book for marketers and leaders who seek proven frameworks and insights that will help Marketing ascend from revenue generator to strategic growth enabler and beyond.
The book introduces The Growth Experience (GX) model as a means to challenge limitations and find growth opportunities, enabling organizational alignment and seeking a "win-win-win" at the overlap of organizational growth, people growth, and customer growth. The authors use their combined six decades of marketing and organizational change experience to empower your success as a leader. They demystify both the "what" and "how" of growth using the Revenue Generation Value Chain (RVC) and Ascending Growth Method (AGM) frameworks introduced in the book, and support these with frequent distinctions, real-world examples, and case studies.
Are you ready to grow?
Improve Customer Value. Drive Business Growth. Elevate Your Career.
Ascending Growth is a must-read book for marketers and leaders who seek proven frameworks and insights that will help Marketing ascend from revenue generator to strategic growth enabler and beyond.
The book introduces The Growth Experience (GX) model as a means to challenge limitations and find growth opportunities, enabling organizational alignment and seeking a "win-win-win" at the overlap of organizational growth, people growth, and customer growth. The authors use their combined six decades of marketing and organizational change experience to empower your success as a leader. They demystify both the "what" and "how" of growth using the Revenue Generation Value Chain (RVC) and Ascending Growth Method (AGM) frameworks introduced in the book, and support these with frequent distinctions, real-world examples, and case studies.
Are you ready to grow?
295 pages, Kindle Edition
Published November 1, 2022
About the author
Eve Chen
4 booksEve Chen is an entrepreneur, author, and B2B revenue strategist with more than 27 years of experience helping enterprise technology companies accelerate growth. She is the Co-founder and CEO of Catalysi, Founder and CEO of The Growth Engine, and has advised organizations ranging from startups to Fortune 500 companies across North America and the Asia-Pacific region.
Her work sits at the intersection of strategy, revenue growth, technology, and human decision-making. After years of watching enterprise teams generate more data while struggling with increasingly complex buying decisions, she became convinced that the traditional models for qualifying revenue no longer reflected how organizations actually buy.
That conviction became Era Six, introducing Buyer Group Intelligence, Intelligence Qualified Match™ (IQM), and the Revenue Generation Value Chain™ (RVC)—a new framework for understanding revenue readiness in the age of AI and enterprise buying groups.
Eve is also the author of Ascending Growth and Growth Product Manager's Handbook. She is a mentor with Plug and Play Tech Center and serves on the Board of Directors for AUSDenver.
When she's not writing or building companies, Eve enjoys exploring the intersection of technology, psychology, and business strategy—always asking how people make decisions, and how organizations can grow more intelligently because of it.
Her work sits at the intersection of strategy, revenue growth, technology, and human decision-making. After years of watching enterprise teams generate more data while struggling with increasingly complex buying decisions, she became convinced that the traditional models for qualifying revenue no longer reflected how organizations actually buy.
That conviction became Era Six, introducing Buyer Group Intelligence, Intelligence Qualified Match™ (IQM), and the Revenue Generation Value Chain™ (RVC)—a new framework for understanding revenue readiness in the age of AI and enterprise buying groups.
Eve is also the author of Ascending Growth and Growth Product Manager's Handbook. She is a mentor with Plug and Play Tech Center and serves on the Board of Directors for AUSDenver.
When she's not writing or building companies, Eve enjoys exploring the intersection of technology, psychology, and business strategy—always asking how people make decisions, and how organizations can grow more intelligently because of it.
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November 6, 2022
So many Marketing books are a single idea or blog article expanded to book length, they fall away since they are based around a fashionable idea. Ascending Growth is the opposite. It is dense with ideas, tips, principles, and new evergreen frameworks that will be as useful in 10 years as they are now. Thus time invested in slow reading the book and applying it to your situation will not only pay off now, but at several career steps down the track, and it will help you get there.
Displaying 1 of 1 review