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The Transformational Coach: Free Your Thinking and Break Through to Coaching Mastery

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Do you ever doubt your coaching style is achieving the best results for your clients? Have you ever felt there’s room for growth, but you’re not sure how to achieve it?

To create a more sustainable transformation in the people you coach, you need to start with your own mindset. As a coach, you know you can’t change what you do, unless you alter what you believe first.

By shedding the ineffective scripts, trappings and beliefs that a lifetime of personal interactions, professional training and even your parents have taught you, you can reset your thinking to a beginner’s mentality and so begin a fulfilling and exciting journey to coaching mastery.

In this fresh and highly effective field guide, Master Mentor Coach, Clare Norman gets into your head to help you pinpoint the attitudes that you need to unlearn and reframe. Through Clare’s rich experience, illuminating real-life stories, and practical guidance you can shift towards more useful thinking and powerful skillsets

Spotting and changing your own restrictive coaching mindsetsUnderstanding how marginal gains can lead to maximal outcomesEmbracing replacement paradigms and new thought patternsRediscovering what you love about coaching and its power to resource peopleIt’s time to ditch the old beliefs that are holding you back, free your thinking and make the move from getting transactional results to being a transformational coach.

317 pages, Kindle Edition

Published September 8, 2022

19 people are currently reading
40 people want to read

About the author

Clare Norman

6 books

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7 (25%)
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Displaying 1 - 5 of 5 reviews
4 reviews1 follower
January 11, 2024
A Must-Read for all coaches

A compelling, clear, and inspirational read. This book should be on the recommended reading list for all coaches - aspiring, training, qualified and experienced coaches.

The book focuses on eighty-three mindsets that we need to unlearn that we learned at different stages of our lives: parents and carers, school, peers, work, , managers, our coach training and our coaching experience.

Although aimed at coaches the book is relevant to leaders and anyone who wishes to create sustainable transformation in others.

I would have welcomed a pullout summary of the eighty-three mindset shifts as a reference to consider which ones I would personally like to pay attention to in my coaching sessions.
Profile Image for Sarah Siska.
9 reviews1 follower
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September 9, 2023
I am not a professional coach, which is the target audience for this book so I don’t feel like I can give a credible star rating here.

That said, I do think a lot of the lessons can apply to anyone who is taking a coaching approach to managing a team. This book also provides a thoughtful, structured approach to reflecting on lessons we’ve learned through our lives, assessing whether they are serving us well, and considering what may serve us better.
Profile Image for Sabina Peskin.
17 reviews5 followers
April 12, 2023
I appreciate 1) its breadth as it covers beliefs from relevant areas of a coach's life and 2) its specificity as it detects the thoughts with precision while it offers more useful options.
Profile Image for Lee Griffith .
7 reviews8 followers
September 30, 2023
Must read for all coaches. A resource you’ll want to revisit time and time again. It will challenge, transform and reframe the way you coach. I only wish I had this on my reading list when training.
Profile Image for Fran Cormack.
269 reviews11 followers
April 16, 2025
Essential reading for all coaches.

Get ready to unlearn and explore how a master coach works.
Displaying 1 - 5 of 5 reviews

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