When I tell you I have been waiting for this book for years...
I have been working in the low code/no code space for over 5 years, mostly as a not so visible part of other roles. The space has changed drastically over that time, the availability of tools has exploded, and continues to daily grow.
Those with the curiosity and drive can become experts quickly as these platforms are user friendly and very intuitive. Phil does a great job in highlighting the industry causes for the blossoming of no code operators in organizations, from the dev shortage to the ease of use of these tools. It's clear this is the future of business development as outlined in the book.
More and more people who have been dabblers are beginning to find official positions at large organizations in roles specifically outlined for this work, Netflix, Apple, Nike, NBC, to name a few, have posted job openings for things like Airtable Collaboration Engineer.
This book comes at a time where many of us are searching for the vocabulary to make our case in organizations slightly behind the curve and this book lends legitimacy to a set of skills still often overlooked.
Thank you Phil for your excellent assessment of the current, and hopeful future, business development landscape.