Committed Action: The three-step method to inspire your people to take ownership and get results

by Andy Bass

As a leader, do you ever ask yourself, “Why don’t my people seem to ‘get it’? Why aren’t they more excited? Why don’t they see the possibilities, not just for the business, but for themselves too?”

In a business where people aren't contributing as much as they have to come up with all the ideas to improve and grow the businessYou miss out on insights from those closest to the actionYou're paying for people who you know could be contributing moreYou're more likely to lose people because they're not as fired up about this business as you are – to them, it's just a jobYou're frustrated because you have all this enthusiasm and it feels like they're not joining inIf any of this is ringing true, it's a problem. To solve that problem, you need to take a new approach...

First, you’ve got to root out any Commitment Killers – behaviours in the culture that can fatally undermine morale.

Then, apply the three-part ‘C.E.O’ method to bring out your people’s – open the minds of people to be receptive to new possibilities. Different people need different reasons.Exploration – help them discover for themselves exactly what they need to ‘get’ about your business.Ownership – transfer responsibility for results, for their good and the good of your organization.This book will show you the Why and the How.

What leaders say about Committed Action:

“What distinguishes the best teams and organisations is not intellect, or education or even resources – it is exactly the mentality described by this book.”
Rory Sutherland, Vice Chairman Ogilvy UK, Author of The Surprising Power of Ideas That Don't Make Sense

“Leaders who want to inspire their people to take ownership will appreciate this enjoyable guide. Andy's idea of ‘the leader as educator’ is spot on in a world where organisations have to learn, and re-learn, faster than ever.”
Rooney Anand, Former CEO Greene King, Executive Chairman Redcat Pub Company

“Whether it's a special forces unit, a championship-winning team, or a business facing today's unique challenges, committed action is essential. Andy's book is a quick, practical read for leaders who need to get results in real time.”
Sean Bacon, Performance & Resilience consultant, former Canadian Paratrooper, mindset coach to the Olympic Gold Medal winning Canadian Women’s Rowing Team

“A clear roadmap for how leaders can inspire commitment in today's challenging environment.”
Nancy MacKay, CEO & Founder MacKay CEO Forums

“Wealth creators create jobs. The best ones create Dream Jobs, which means recruitment, retention and performance are all made easier. Essential reading.”
Ninder Johal, CEO Nachural Group & Publisher, The Business Influencer Magazine.

“The commitment of your people is vital for business growth. Andy's C.E.O. formula will show you how to get it.”
Ringo Francis, Chairman Emeritus, Diversey & Zenith Hygiene, UK & Ireland

“...teaches you to translate your message from terms that make you want to act into terms that make them want to act.

149 pages, Kindle Edition

Published November 1, 2022

Reviews

[Ann · Rating 5 out of 5]

Delightful and Informative! I love the way Andy writes. He delivers incredibly powerful insights with stories and examples that can’t help but leave you smiling. This is true of his previous book, Start With What Works, as well as this new book, Committed Action. As a result, his advice is equal parts punch, elegant pragmatism, and memorable lessons. Leaders everywhere will increase employee commitment by following Andy’s advice. His “Commitment Killers” are dead on and his insightful tips on connecting the dots to create meaning for all employees are excellent.

[Debbie Jenkins · Rating 5 out of 5]

If you're a leader of any size business and your people don't seem to be contributing it might be because you're suffering from commitment killers. I’ve run small businesses for the last 25+ years and it wasn’t until I read through Andy’s 10 commitment killers that I realised why I’d had problems in the past. If I’d fixed only the first commitment killer - tolerating people who undermine your culture - I’d have had an easier life. I still get number 10 wrong! Use Andy's CEO sequence to bring out your people's talents and grow your business the easier way!

[Karen Currier · Rating 5 out of 5]

With Committed Action, Andy Bass helps business leaders discover valuable ways to increase commitment to their business vision from their current people.

[Dave · Rating 5 out of 5]

All makes so much sense

I’ve read several of Andy’s earlier books, but this one has more of the “real Andy Bass” than any of the others. Reading the book is like sitting down with Andy in a pub, listening to him telling stories and drawing pictures and diagrams on napkins, all the while nodding your head in agreement because it all makes so much sense. (A small disclaimer: I actually met Andy for the first time in a pub in London)